Silverbean Now Working With Vinomofo & The North Face

Silverbean Now Working With Vinomofo & The North Face
B&T Magazine
Edited by B&T Magazine
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Global affiliate marketing agency Silverbean has added five new clients to its roster.

After launching in 2019, the agency is now working with Vinomofo, a pureplay disruptor in the Australian wine market and internationally recognised fashion brands in the True Alliance portfolio.

These include The North Face, Rockport and Nautica, to drive affiliate program performance and incremental sales.

It has also launched a global partnership with Hostelworld, while its UK-arm was recently selected to manage the John Lewis Partnership’s affiliate program. The new additions join Silverbean Australia’s current clients including M.J. Bale, and Modibodi, among others.

Silverbean associated director Australia Annabel Gray said: “The impact of COVID-19 has really accelerated ecommerce growth in Australia. As a result, many brands are now realising the potential within their affiliate and partnership marketing program.

“We’re extremely excited to start working with Vinomofo, Hostelworld, and the True Alliance group, and I’m confident we can make a huge impact for them.”

True Alliance group head of digital Ken Kennedy added: “Silverbean are fast becoming one of our most important agency partners given the success we’ve seen so far.

“Their ability to provide a far more sophisticated level of affiliate program management both from an efficiency point of view but also from a revenue growth side, has meant we have been able to continually grow our affiliate business in a sustainable and far more profitable manner then before.”

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