Global affiliate marketing agency Silverbean has added five new clients to its roster.
After launching in 2019, the agency is now working with Vinomofo, a pureplay disruptor in the Australian wine market and internationally recognised fashion brands in the True Alliance portfolio.
These include The North Face, Rockport and Nautica, to drive affiliate program performance and incremental sales.
It has also launched a global partnership with Hostelworld, while its UK-arm was recently selected to manage the John Lewis Partnership’s affiliate program. The new additions join Silverbean Australia’s current clients including M.J. Bale, and Modibodi, among others.
Silverbean associated director Australia Annabel Gray said: “The impact of COVID-19 has really accelerated ecommerce growth in Australia. As a result, many brands are now realising the potential within their affiliate and partnership marketing program.
“We’re extremely excited to start working with Vinomofo, Hostelworld, and the True Alliance group, and I’m confident we can make a huge impact for them.”
True Alliance group head of digital Ken Kennedy added: “Silverbean are fast becoming one of our most important agency partners given the success we’ve seen so far.
“Their ability to provide a far more sophisticated level of affiliate program management both from an efficiency point of view but also from a revenue growth side, has meant we have been able to continually grow our affiliate business in a sustainable and far more profitable manner then before.”
As one of Australia’s best-known charities, the Starlight Children’s Foundation has a reputation for providing much-needed support and happiness. Starlight brings a little more brightness into the lives of seriously ill children and their families, so they can forget about their illness for a while and reconnect with the joy of being a child. Of […]
Melbourne-based, boutique activations and brand experience company, ACTIV Brand Management, has secured a new partnership with Nine The Block, which saw them deliver a series of sensory brand experiences to support the show’s sponsorship engagement and virtual events calendar. In response to the changing events landscape, the team at ACTIV recently launched Brand Box, a […]
World-leading conversational AI agency VERSA has announced its expansion into India, capitalising on demand for specialised conversational strategy and design in a market with a population of more than 1.3 billion people, and an installed base of nearly a billion mobile phones. VERSA India will be a 50/50 joint venture between VERSA (Headquartered in Melbourne, […]
Alive are celebrating 10 years! Leaders in creative event production, and the launch of ‘Alive TV’ showcases the revolutionary concepts created for clients during this challenging year; such as the most recent virtual success stories with clients such as Luxoticca Brickworks and The International Rose Garden Festival. Alive Events have pioneered the virtual space for […]
Integrated B2B marketing agency Thinksmart Marketing (TSM) has managed to execute a campaign from 3,000ft up in a hot air balloon. NICE inContact, approached TSM earlier this year to build preference, drive demand and generate strong leads for the brand across ANZ, with a campaign focusing on showcasing the capabilities and agility of its global-leading […]
Global attribution and marketing analytics company AppsFlyer has expanded into Australia and New Zealand, with the official opening of its first office in Sydney. It marks the opening of the company’s 19th office worldwide, with AppsFlyer hoping to “support the region’s rapidly growing local app economy”. The company said it plans capitalise on ANZ’s mobile […]