Circles.Life has today officially launched its personalised digital services in Australia, starting with a telco service partnership with Optus.
Circles.Life dares Aussies to actually like their telco, inviting them to experience the premium service first hand to have the first four months of their monthly plan waived if they join before September 30th.
“We’re stepping up the game by offering a premium customer experience and we dare Australians to like their telco. Hence, we’re offering a bill waiver for the first four months during the launch period – so they don’t just have to take our word for it but can experience our service themselves, risk-free.
“We are proud to partner with Optus and we aim to set a new benchmark for customer satisfaction in the country,” said Ben Murray, GM, Circles.Life Australia.
Giving power back to the customers, Circles.Life offers a premium digital experience, no long-term contracts and a flexible plan that can be adjusted to meet customers’ needs. Circles.Life also promises that real people (no more bots!) will respond within seconds to customer queries through its in-app Live Chat, ensuring customers are treated like people rather than numbers.
This customer service has been proven to be a success in Singapore and Taiwan where the response time is 20 to 27 seconds – one of the fastest in the industry.
Circles.Life offers a digital experience that enables customers to simply sign up online and have their SIM card delivered as soon as the same day. After receiving their SIM, customers can activate or transfer their number on the Circles.Life website.
Customers can also tailor their experience through the Circles.Life app, selecting add-ons and boost features, contacting customer representatives through the in-app Live Chat function, and monitoring their data usage at any time.
Unlike a traditional telco or MVNO, Circles.Life has eliminated all proprietary hardware and appliances and moved the entire architecture to a software-based cloud environment, Circles-X. Circles-X is a tech stack that delivers a highly flexible digital customer experience across the entire customer journey.
It enables Circles.Life to measure its innovation in weeks, resulting in rapid product development that is closer to other technology companies like Netflix and Uber than traditional telcos.
This allows Circles.Life to create meaningful product differentiation within the telco space and outside of that. In Singapore, Circles.Life has already expanded beyond the telco space, creating digital lifestyle and insurance products with more in the pipeline.
The company plans to bring its digital lifestyle innovation into the Australian market over the next few years.