Global creative platform, Shutterstock, has today released its annual Creative Trends Report, which predicts the themes, creative projects and marketing campaigns that will dominate the industry in 2022.
The report foresees themes of time and space featuring heavily in creative trends as a result of the pandemic disrupting the concepts of time and space for many over the past two years.
“When we took a closer look at what the global Shutterstock community is searching for, it is clear that 2022 is set to be a year defined by pushing traditional boundaries and exploring the unknown,” said Shutterstock creative director, Flo Lau.
“There is a sense of wanderlust and a desire to explore the fantastical and the uncanny, and this year’s trends captured just that. From the barren desert landscapes of the West to the neon reflections of a futuristic skyline, this year is ready to test the boundaries of our imagination.”
As mentioned before, Shutterstock’s six 2022 Creative Trends fall under two thematic categories: time and space. These include:
Fantastic (14th Century): Owing to Game of Thrones and The Witcher, people’s medieval obsessions will continue. Keywords such as medieval building (+6496%), vintage shield (+2858%) and templar (+831%) have seen a drastic uptick, as creatives and marketers turn back time to revisit a realm of drama and adventure.
The Macabre (Modern Era): Search patterns show the horror and thriller genres are making a comeback, with a particular focus on dystopian and post-apocalyptic futures.
Way Out West (18th – 19th Century): Data shows an interest spike in cowboy culture, wild west environments, and prairie fields, with searches for “wild horses”, rising by 1961%. Western-themed images and videos are fast climbing marketing wish lists, with Navajo patterns having grown in popularity by 225% over the last year.
On The Road Again (Modern Era): Staying indoors has sparked a wanderlust in millions, with users searching for bikes on the road (+14911%), roads to mountain (+5763%) and the badlands (+487%) in an effort to explore unknown territories from the comforts of their own homes.
Cyberpunk Is Not Dead (2100s): In a world constantly innovating and breaking technological barriers, it’s no surprise creatives are turning towards high-tech aesthetics, with content receiving the most clicks being electrical outlets, webcams and LED.
What’s Cookin’ (Modern Era): Lockdowns around the world spurred people to get back in the kitchen and find inspiration from all corners of the globe. Searches for regional specialities and ingredients such as Porcini (+2566%), Takoyaki (+2024%) and Panna Cotta (+435%) are on the rise, as creatives and marketers look for gastronomical inspiration near and far. Content receiving the most clicks include pretzels and cupcakes.
Shutterstock has also localised the trends report for the first time for top markets including Brazil, France, Japan, U.S., and the UK.
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