DoubleVerify has today announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape consists of thousands of potential buyers, each with their own unique requirements, transacting […]

The Australian Open has confirmed a start date of February 8, 2021 with strict COVID-19 testing procedures in place. Following weeks of negotiations with the Victorian government, Tennis Australia exec Craig Tiley confirmed the Australian Open had been given the go-ahead. As reported in the Herald Sun, Roger Federer and Serena Williams will start arriving […]

Posted 36 minutes Ago

Recommended

by B&T Magazine

Verizon Media has announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and […]

Val Morgan Outdoor (VMO) has secured an exclusive large format tender with next-generation, iconic screens at one of Sydney’s key retail, commuter and entertainment destinations, World Square. With market leading technology, VMO will deliver the ultimate immersive experience in the form of truly intelligent, curved internal LED screens and a hero screen spanning 8 metres […]

It was announced today that Yeesum Lo will join 10 ViacomCBS in the newly created role of Head of Development. Reporting directly to Head of Programming, Daniel Monaghan, Lo will be responsible for identifying and developing locally produced Australian content across all channels and platforms in conjunction with the wider Network 10 team. Lo joins […]

On Friday 27 November Bunnings launched their biggest ever Christmas activation, which was created and brought to life by strategic brand, commercial and experiential agency Bastion EBA. To bring a little magic to this Christmas, the activation involved lighting up one of their Melbourne warehouses, Bunnings Warehouse Maribyrnong. This resulted in a spectacular Christmas lighting […]

TikTok has always been about bringing people together to inspire each other and share moments of joy. It’s also a place to find your community, no matter your interests. This has never been more important than in 2020. From devastating bushfires, to a global pandemic that introduced us to social distancing and loss, to community […]

VMLY&R NZ announces Fleur Head is stepping into the role of Managing Director VMLY&R New Zealand following the resignation of current MD James Mok. Head was previously Managing Director of VMLY&R Wellington. Wellington-based Head, who has more than 25 years agency and management experience across both the Auckland and Wellington markets, will lead VMLY&R NZ […]

Bad Bunny tops Spotify's most-streamed list for 2020. Which certainly begs the question - who the hell's Bad Bunny?

Posted 20 hours Ago

Recommended

by B&T Magazine

Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]

ABC's Four Corners saga looked all set for a rather juicy twist. However, someone's de-juiced it by denying it all.

Posted 21 hours Ago

Recommended

by B&T Magazine

AIA Australia has announced that it is now the official life, health and wellbeing partner to the AFL’s St Kilda Football Club. According to the company, the new partnership will provide club members with learnings, tools, and strategies that they can use to lead healthier lifestyles. Members will at the same time receive access to […]

Did your Christmas ad not make this year's top 10? Ready your flimsy excuses for when the client calls with this.

Posted 22 hours Ago

Recommended

by B&T Magazine

We won't tolerate ageism in any shape or form here at B&T. But if our editor plays Neil Diamond one more bloody time!

Posted 22 hours Ago

Recommended

by B&T Magazine

Apple has been fined $16 million for misleading ads. Tim Cook pays it with loose change from behind the couch.

Posted 22 hours Ago

Recommended

by B&T Magazine

Advertise on Seven? Looking forward to your annual knees-up in its corporate box at the cricket? Shelve those plans.

Posted 22 hours Ago

Recommended

by B&T Magazine

Small to medium sized businesses will now be able to advertise on TikTok through SaaS solutions provider AppsVillage (ASX:APV). APV will allow SMBs to create and manage campaigns on TikTok in under three minutes using its AI software and advertising management platform JARVIS. The partnership makes the most of TikTok’s self-service advertising offering which launched […]

Bank ad reprises classic 'Pulp Fiction' moments. Mercifully sans the Gimp or that scene with the samurai sword.

Posted 23 hours Ago

Recommended

by B&T Magazine

Work in marketing? Is your measure of success keeping your gout under control? Think again with this informative read.

Posted 23 hours Ago

Opinion

by B&T Magazine

DDB Sydney announce six new recruits and, sad as it is to report, not a hula hooper or sword swallower amongst them.

Not that it's explicit on the brief, but if there's ever a pitch where you play it straighty one-eighty it's Guide Dogs.

Did your careers adviser suggest tech but you stubbornly chose advertising? Realise the folly of your ways on this news.

Posted 1 day Ago

Recommended

by B&T Magazine

Here's the latest stats into Australia's drinking habits. B&T staff apparently receiving "high achieving" status.

Posted 1 day Ago

Recommended

by B&T Magazine

B&T was a lucky attendee at the Verizon upfronts last night. Unfortunately, not taking home the garden gnome door prize.

Feel terrible your ads aren't inclusive, gender neutral & diverse enough? Feel the screws tighten a little more here.

Highly-awarded Psembi Kinstan joins McCann Melbourne. Thought better of bringing his medals & certificates on first day.

MediaSmiths appoints Jack Geraghty as senior account planner. Excellently, deploys wind machine for press photo.

To keep pace with their transformative technology, Advanced Navigation turned to DOUBLESTAR CO for art direction, 3D modelling and design help that would capture the value proposition and offering of Advanced Navigation: AIR, LAND, SEA & SUB-SEA for their upcoming campaign “Accurate positioning in the most demanding conditions”. Advanced Navigation’s Head of Marketing Romain Pare […]

B&T would love to report that Spock, Scotty & Leonard McCoy had been hired for Nine's Enterprise but, alas, not to be.