2019 had everyone facepalming at the state of the world, 2020 had us shrugging with uncertainty about the future and 2021 is the year we all exchanged and watched the drama unfold. From sharing the collective thought of oh my God when will this end to a common appreciation for simple meet-cutes, Tinder Gen Z […]

The Australian digital advertising market has continued its growth at pace, reaching $3.232bn for the September quarter 2021, up 42.1% year on year.

The Australian Olympic Committee (AOC) announced internet domain registrar, GoDaddy as the winner of the 2021 Inspiration awards for excellence in Olympic marketing in Sydney last Thursday night. GoDaddy’s ‘Dream It. Build It’ campaign earned the top of the podium in a highly competitive field, ahead of Speedo’s ‘Made for Aussies, worn by Olympians’ and […]

Zoe Aitken (main photo) is the head of consulting at leading behavioural science and innovation consultancy Inventium and has over 20 years’ experience helping organisations develop customer-centric growth strategies and innovation. In her latest post for B&T, Aitken offers expert tips if 2021 (and you know what) has left your creative juices baked… Fear and […]

Posted 14 hours Ago

Opinion

by B&T Magazine

Road safety behaviour change campaigns, created by local university students to educate young drivers about the risks of driving fatigued, launched nationally across Australia this morning. The campaigns are now featuring across digital assets in metropolitan and regional Victoria, New South Wales, Queensland and Western Australia, and will run for the next two weeks on […]

This holiday season Lego Australia will be conducting a giant rebuild of the world at the Sydney Opera House. LEGO® Australia will be inspiring children and families once again through their remarkable Christmas Giant builds. Thanks to an exciting partnership with the Sydney Opera House, the activation will take centre stage on the iconic Forecourt. […]

Michael Leunig confirming his status as media's version of the crazy drunk uncle everybody avoids at Christmas.

Tourism Northern Territory’s film, ‘Seek Different’, created by KWP!, has been named the World’s Best Tourism Film – Region after being awarded the top prize at the 2021 International Committee of Tourism (CIFFT) Film Festivals Circuit held in Valencia, Spain last Friday. The circuit brings together the world’s best tourism film festivals from four continents, […]

Alan Jones officially the sole person in the country to have never apologised as Peta Credlin forced to purse the lips.

New Idea considering a bumper Christmas edition of the best of its 2021 retractions, apologies, affidavits & pay offs.

Apart from being ill & back spasms, Bathurst remains the only legitimate reason for not leaving the couch for 14 hours.

Most news of promotions and new recruits is quickly followed by news of new business wins. As is the case here.

Who ISN'T getting a promotion at QMS today, is the bigger question? And maybe some self introspection if it wasn't you.

There's jostling at the top of the media agency leaderboard. With Initiative proving to be the month's best jostler.

Posted 18 hours Ago

Recommended

by B&T Magazine

Seven straight for Thinkerbell in the monthly chart of new business wins. B&T unsure if eight includes a fruit hamper.

Posted 18 hours Ago

Recommended

by B&T Magazine

Once again election blackout laws under the microscope. Shame crappy election ads aren't given similar attention.

B&T's triple checked this best albums list & no sign of 'Hey! Hey! It's Daryl & Ossie' or 'Craig McLachlan & Check 1-2'.

The very real threat of a paper cut aside, it's all good news in Zenith’s Advertising Expenditure Forecasts report.

Posted 18 hours Ago

Recommended

by B&T Magazine

Surely the Woolies account is as easy as two-for-one Tim Tams, half-price lavatory rolls and $10 barbecue chickens?

One need only see the 1987 Women's Weekly in any doctor's surgery to know the enduring qualities of a magazine.

This Macca's ad promotes the great Aussie road trip. Yet, no tips on getting the greasy burger stench out of the car.

whiteGREY thinking plenty of avocado green, jazz hands and some new fonts after winning UBank's brand and creative.

Converse has teamed up with brand experience agency, Amplify, to launch ‘Renew Labs Fitzroy’, an experimental retail experience that showcases creativity, co-creation, and promotes sustainable shoe consumption and usage. This centre is located in Melbourne’s Fitzroy suburb, and will host intimate creative workshops, in which consumers will be encouraged to customise their ‘Chucks’ with patches, […]

Award-winning creative Tim Brothers joins The Works team despite the window sill only having space for three awards.

Always wanted to see Australia's adland elite in floral prints and a kaftan? Cannes in Cairns promises this and more.

Posted 3 days Ago

Recommended

by B&T Magazine

Creative design marketplace, DesignCrowd, has announced reaching the milestone of one million registered designers on its global platform. The Aussie crowdsourcing start-up currently has a 1,004,000-strong freelance designer network, which has grossed over $A62 million since the company’s 2008 launch. The network have completed over 26 million graphic, logo and web designs for both small […]

The Chiefs and Optus today announce a partnership extension that will see the brands continue to collaborate around gaming content in Australia for a further 12 months. The news follows a successful 12-month partnership, including members of The Chiefs featuring in Optus’ Gamer Plan launch supporting the development of Optus’ Streaming Booth. Much of the […]

Wunderman Thompson promotes Melanie Wiese to national strategy role. Has also joined staff Christmas party committee.

During the month of October, $A8.5 million was spent in digital travel advertising and digital impressions were up almost 40 per cent from September, according to the Nielsen Ad Intel report. The report found that the top advertisers amongst cruise lines from October in order are Emerald Cruises, Oceania Cruises, and Royal Caribbean. Amongst the […]