Looking Ahead: Brands, Creativity And Visual Identity In 2019

Looking Ahead: Brands, Creativity And Visual Identity In 2019

The world of content creation is robust and complex, with enough particularities to make your head spin.

Despite this, understanding visual branding is a crucial part of making a brand stand out.

Those who fail to capitalise on this fail to be seen, quite literally, and even the most promising product or campaign can be passed over if it blends into the background.

This is particularly true in the modern era, where the shift has been made from text-based advertising to a more visual standard, and it falls very much in line with trends in social media usage.

One need only look at the meteoric rise of Instagram for confirmation of this: if it doesn’t pop, they won’t shop.

Despite the mounting amount of pressure on brands to understand and successfully implement this concept, there is also a demand for immediacy, placing the impetus on marketers to educate themselves on the nuances.

Shutterstock Custom’s senior vice president Grant Munro understood the growing significance of content, customisation and localisation — and took action.

Munro launched his start-up and quickly grew it from zero into a US$55 million business in three-and-a-half years.

Now a wholly owned subsidiary of Shutterstock, the need for the business continues to explode.

B&T‘s latest white paper in partnership with Shutterstock, ‘Looking ahead: Brands, Creativity and Visual Identity in 2019’, gives insight into the knowledge that Munro and other industry leaders have obtained, explaining it in simple, tangible terms.

On the shift from text-based to visual advertising, the white paper observes:

The brain processes images 60,000 times faster than it does text. And it’s more accustomed to processing images – ninety per cent of the information sent to the brain is visual, and 93 per cent of all human communication is visual.

There’s also the matter of scale to consider, a conceptually straightforward process that can cause incredible hardship when actually put into practice.

Munro spoke last October at a B&T Breakfast Club event on the headaches he faced initially.

“There was a lot of blood sweat and tears trying to figure out how to do this,” Munro said, “There’s this notion of upfront calibration. When you’re working for a brand, the concept of brand look and feel if you’re not in that world is somewhat abstract”.

Abstract is perhaps an understatement to the layperson; suitable synonyms could include daunting or unfathomable.

Leading industry minds help to put the pieces together, with speakers including Yellow NZ’s Bruce Pilbrow, and Shane Evans of ABS, who has been with ABS for more than seven years and in the last three years Auckland Savings Bank Marketing has won over 50 NZ and global awards.

Their insights are consolidated by Leo Burnett’s Jess Lilley, Cummins&Partners’ Trent Hendrick, Intrepid Group’s Leigh Barnes and a host of others.

The white paper informs on topics such as:

  • Why visual branding is important
  • How to identify your brand’s personality
  • How to create customised content at scale
  • Upcoming trends for 2019 that you can use to boost your brand’s visibility

Perhaps Amazon CEO Jeff Bezos puts it best when he says: “Branding is what people say about you when you are not in the room”.

It’s time to make them talk, and to ensure that they don’t stop talking.

Please login with linkedin to comment

shutterstock Shutterstock Custom

Latest News

Bangkok Thailand - August 31 2017 Facebook App on iPhone with computer laptop background closeup male hand hold social network on smart device concept.
  • Media
  • Opinion

Young Australians Will Abandon Facebook If It Doesn’t Do More To Combat Hate Speech

In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]


by B&T Magazine

B&T Magazine
Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent
  • Campaigns

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent

Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts.  With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]

UNICEF Set To Launch ClickforCovid Relief Gaming Stream
  • Advertising

UNICEF Set To Launch ClickforCovid Relief Gaming Stream

In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]

Silverbullet Achieves Adobe Audience Manager Specialisation
  • Media

Silverbullet Achieves Adobe Audience Manager Specialisation

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Technology

General Mills Partners With Zyper To Build Virtual Superfan Communities

Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]

Facebook Pledges $500,000 To Group Admins Across Australia
  • Technology

Facebook Pledges $500,000 To Group Admins Across Australia

Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]