Shutterstock has recreated the infamous Fyre Festival’s promo video without even leaving the office.
Using its own stock footage, Shutterstock recreated the ad using its own stock footage as part of its new global campaign “It’s Not Stock”.
Capitalising on the hype around the recent Fyre Festival documentary, which was released on Netflix and Hulu last month, the ad looks very similar to the original event trailer.
The project was completed in under a day and the assets were licensed for less than $2,900, which is significantly less than the original trailer.
Shutterstock global CMO Lou Weiss said: “After watching the Fyre documentary and getting a better understanding of what it took to create the first trailer, we knew we could create the same thing much cheaper and from our desks, so we decided to have some fun and do it.
“We thought it would be a great way to show marketers and creative teams that you can truly create anything you want from our 12 million video clips and tens of thousands of music tracks in our premiumbeat.com library at an amazing value compared to shooting original footage or creating your own music”.
The video ad is running across Shutterstock’s social channels.
Agency: DiMassimo Goldstein
Executive Creative Director: Tom Christmann
Creative Director: Amy Su
Producer: Karen Tomlin
Art Director: Chris Martin
Writers: Trevor Hickey & Paul Fix
Editor: Evan Johnston
Producer: Laura Relovsky