Shutterstock Identifies The Most Popular Colours Around The World

Shutterstock Identifies The Most Popular Colours Around The World

Meet UFO Green, Plastic Pink, and Proton Purple – a neon trio of turbo-charged colours that perfectly capture the tech-crazy world, according to a new study.

By collapsing pixel data and hex codes, Shutterstock has discovered the colours its customers can’t get enough of – the Color Trends of 2019.

Check out the full Color Trends infographic and keep scrolling to get an in-depth look at each popular shade.

Fastest-growing colours


The colours Shutterstock loves in any given season reflect more than trends in fashion, home decor, or design – they represent our cultural moment.

Take the subdued, pastel shades of the ‘50s.

Clean robin’s egg blue or pale, pat-of-butter yellow gave people a sense of peace and safety after a tumultuous decade of war.

The natural greens and browns of the ‘70s aligned with the growing conservationist movement, and the first Earth Day.

If you look to the ideas influencing culture today, technology stands at the forefront.

There’s an excited energy driving this movement, so it’s no wonder that 2019’s Color Trends pack a digital punch.

UFO Green


This bright green evokes lush countrysides alongside whirling rows of binary code (a la The Matrix).

It’s both natural and supernatural, with a name that reflects its otherworldly quality.

Plastic Pink


This hot pink harkens back to a certain iconic toy but carries a whole new intensity in meaning.

A sizzling hue with lots of depth, it captures the electric glow of cities at night.

Proton Purple


Think buzzing neon signs, humming devices, vibrating phones.

This vivid purple represents the palpable positive charge of our daily lives.

Local favourites


While these three colours have universal appeal, Shutterstock has also tracked colours on the rise in countries around the world.

From lavender blush in Japan to plum in the UK, these hues show local favourites in every region of the globe.

Check out some of these popular colours below:

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Color Trends of 2019 Colour shutterstock

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