Shoppers Rage! Kmart Forced To Pull $6 Child Bride Outfit After Public Backlash

Shoppers Rage! Kmart Forced To Pull $6 Child Bride Outfit After Public Backlash

Kmart has been forced to remove a child bride costume from its shelves after outraged shoppers started a petition.

The children’s bride costume, which was dubbed by protesters as “beyond inappropriate”, included a white wedding gown and headband with a veil.

The costume was available for $6.

Speaking with 7 News, a Kmart Australia spokesperson apologised for the product.

“Kmart Australia regrets the decision to range the bride costume,” the spokesperson said.

“It was not intended to cause offence and we sincerely apologise. We have made the decision to withdraw this product.”

Kmart’s decision to scrap the costume came after a Change.org petition garnered 191 signatures.

The petition referenced the 12 million children sold or married off by their families each year, and told Kmart “they have a social responsibility to pull this item off their shelves immediately”.

Despite Kmart succumbing to the outcry, the petition itself also attracted some criticism.

“Dont see the big problem its just a costume,” said one user. “People think way to much on stuff like this. What actually do you do with your time besides starting on places for the things they sell.”

“It’s a costume for gods sake. My daughter has asked MULTIPLE times for a “dress like what mummy had”. It is a dress up and nothing more. It’s inappropriate in your views? Don’t buy it. Bloody SJWs ruining it for everyone. Get over yourself,” said another user.

 




Please login with linkedin to comment

Kmart Shopping

Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]