Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist.

The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres.

Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all industries worldwide, and SMG is one of the first companies in Australia to deploy Mist technology.

SMG chief executive Ben Walker said the partnership makes perfect sense for the company.

“We are incredibly excited to be working with the leaders in WiFi and location-aware analytics, Mist, as they share the same drive to create, innovate and provide service leadership using ground-breaking AI-driven technology.

“The Mist platform powers our market-leading analytical capabilities and Smartlite panel content, delivering advanced insights and services never seen before in Australian shopping centres, including push notifications to shoppers using virtual Bluetooth Low Energy technology and real-time shopper tracking.

“Our partnership enhances the ecosystem between shoppers, advertisers and centre owners and managers, providing centres with an unparalleled level of detail on consumer habits in-centre.”

Lyndall Pamp, commercial director at SMG, added: “As a business, we have always been focused on setting new benchmarks and paving the way in technological advances in OOH media.

“This latest partnership expands our market-leading solution, setting us apart from all other retail digital OOH media providers in Australia.”

Jeff Aaron, vice president of marketing at Mist, said today’s consumers expect a fast, reliable, high-performing WiFi service with personalised location services when visiting their local shopping centre.

“By leveraging patented AI and virtual beacon technology, Mist finally makes this possible,” he said.

“We are excited to work with strategic partners like Shopper Media Group to bring this technology to the mass market and look forward to similar successes across the Australian market.”




Please login with linkedin to comment

Mist Shopper Media Group SMG

Latest News

Kieran Moore: ‘No Client Has Ever Asked For More Junior People On Their Account’
  • Advertising

Kieran Moore: ‘No Client Has Ever Asked For More Junior People On Their Account’

Kieran Moore is one of Australia’s most experienced public relations leaders, having most recently served as the CEO of public relations, government relations, experiential and design for WPP AUNZ, following a six-year stint as the CEO of Ogilvy PR. Now as the director and principal at comms and reputation management consultancy Brangwin and Moore, which […]

Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC
  • Advertising

Zitcha appoints Josh Forsyth as sales lead to drive retail media growth across APAC

Following global expansion and continued strong local demand Zitcha appointed Josh Forsyth as APAC sales lead. Lead image: Josh Forsyth, sales lead, Zitcha. Australian-headquartered Zitcha, which operates across four continents in countries including the US, UK, Canada, New Zealand and South Africa, is looking to Asia as the next major emerging retail media market. In […]

Moët Hennessy NZ Adds Special PR To Agency Roster
  • Advertising

Moët Hennessy NZ Adds Special PR To Agency Roster

Special PR has been added to Moët Hennessy’s roster of communications agencies in New Zealand following a competitive pitch. Special PR will be responsible for integrated communications for Moët Hennessy across its luxury brands, including Cloudy Bay, Whispering Angel, Veuve Clicquot and Glenmorangie. The scope of work includes media relations, influencer marketing, content creation, events […]