Shopper Media Group Celebrates 250 Shopping Centres

Shopper Media Group Celebrates 250 Shopping Centres
SHARE
THIS



Shopper Media Group today announced it has reached 250 shopping centres nationally, maintaining its position as Australia’s fastest-growing retail digital out-of-home business.

Shopper Media Group’s CEO, Ben Walker, said shopping centres are the heart and soul of local communities and today’s milestone means the company is now connecting with more than 250 local communities across the country at scale.

Since launching in 2015, Shopper Media Group has focused on on expanding reach in grocery-centric hubs. The network of high-tech SmartLite® digital panels within 250 shopping centres reaches more than 5.6 million Australians per fortnight, which includes over 5.2 million grocery buyers, 3.3 million parents, 1.9 million Millennials and 2.1 million Australian shoppers over 50.

Shopping centres and brands are now marketing to the needs of increasingly diverse local communities, segmented by age, ethnicity and locality, to ensure they stay relevant.

“For shopping centres and brands to succeed, it’s imperative that they understand who their consumers are, and importantly, think like the consumers they serve. This can only be achieved by a network system such as our SmartLite® digital panels that can provide advanced location-aware analytics and shopper data,” Walker said.

“Our rapid expansion has been driven by our ability to capture unique data and unparalleled insights of consumers within our shopping centres. Pairing MIST’s market-leading technology with our SmartLite® network means we are able to offer the most advanced integrated Wi-Fi and digital media solution in retail OOH,” he added.

“The MIST partnership allows us to drive deeper engagement with shoppers through personalised brand-messaging and the use of real-time traffic analytics to deliver on our mission to provide best-in-class customer service to our shopping centre partners.”

The agile nature of Shopper Media Group’s high-tech infrastructure with ultra HD panels, intelligent Wi-Fi and virtual beacon technology has made it a game-changer in the market.

“Now with a portfolio of over 250 local shopping centres, we can deliver personalisation at scale, reaching different communities at the same time with different messaging based on who they are, where they live and what’s happening in that local community. For marketers and brands, it provides new efficiencies for their creative campaigns powered by our understanding of our local shopping communities.

“It is these market-leading capabilities that has driven over 250 shopping centres across the nation to acquire the SmartLites® panels as it allows them to engage their shoppers in a more meaningful, personalised and streamlined way,” Walker said.

 

Please login with linkedin to comment

Shopper Media Group shopping centres

Latest News

“We’re In Big-Bang Readiness”: Flight Centre To Ramp Up Media Buying Activity
  • Advertising
  • Marketing
  • Media

“We’re In Big-Bang Readiness”: Flight Centre To Ramp Up Media Buying Activity

Flight Centre Travel Group is anticipating some of its biggest years of growth as Australia’s vaccination rollout gains momentum, travel restrictions ease and international borders start re-opening. With travel industry leaders forecasting unprecedented demand for both domestic and international travel as the world moves into a phase of post-COVID management, Flight Centre Australia general manager […]

Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]

Herd MSL Announces Foxtel Account Win
  • Advertising
  • Marketing

Herd MSL Announces Foxtel Account Win

Comms agency Herd MSL announces Foxtel win. Forgoes office party poppers on account of the new $1300 Dyson cordless vac.

DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution
  • Technology

DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution

DoubleVerify has today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, […]

Aimee Buchanan Lands GroupM CEO Job
  • Media

Aimee Buchanan Lands GroupM CEO Job

Aimee Buchanan quits OMD to take up GroupM CEO role. Leaving gift ideas include mounted moose head & ALDI traffic cones.

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’
  • Marketing

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’

Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]