Australian retail out-of-home (OOH) media business Shopper Media Group (SMG) has appointed three new state representatives to service its growing portfolio of shopping centres.
Brad Fowler, founding director of Ambient Outdoor, has been appointed as the Queensland representative for SMG.
Fowler also has experience working for companies such as Salmat, Adshel, NOVA Entertainment and ODNA Outdoor.
MediaNest director Tim Kennedy has been appointed as SMG’s South Australian representative.
Kennedy has worked in marketing and advertising agencies, as well as in sales roles, for over 17 years.
Terry Carmichael, managing director of TCVC Australia, has been appointed as SMG’s representative in Western Australia, bringing over 38 years of media experience to the table.
SMG chief executive Ben Walker said the latest appointments are a testament to the company’s growth in the local centre landscape due to its product offering.
“Our new interstate representatives in Western Australia, South Australia and Queensland will be presenting detailed consumer insights into their respective state regions,” he said.
Bumble, the dating app that empowers women to make the first move, has revealed its latest out of home campaign across Sydney’s CBD. The campaign examines the concept of “dating in 2020”, and includes the Bumble Date profiles of local influencers Brittany Hockley, Josh Heuston, Jamie Zhu and Cynthia Taylu. The creative, which will appear […]
Twitter is saying ‘bye to the reply guys’, allowing users to control who can reply to their Tweets. ‘Reply guys’ have long been an issue on the social media app, where users (often anonymous) frequently comment on posts in an annoying, condescending or otherwise unsolicited manner. Twitter first put these users on notice in May […]
The Virtual Conference Network, an Australian-founded disruptive alternative to video conferencing, has today launched to provide risk mitigation, improved flexibility, new post-event revenue streams, and optimal cost-effectiveness to conference organisers, business leaders and peak bodies. With over 20 years of first-hand experience with the high-risk and costly ways of delivering traditional conferences, co-founders Alex Paine […]
It’s referred to by some industry commentators as ‘banner blindness’ – the process whereby website users unconsciously skip or ignore banner ads. While the first banner ad managed to achieve a 44 per cent CTR, today, this figure sits at around 0.05 per cent. In other words, a marketer can expect five clicks per every […]
Genea Fertility, a leading provider of assisted conception treatment including IVF and egg freezing has appointed CHE Proximity as their lead creative and media agency. The account was awarded after a competitive pitch and includes brand communications through to media planning and buying services. With more than 30 years of experience in the field, Genea […]
Audi Australia has partnered with The Monkeys, part of Accenture Interactive, to promote its new Audi Q range of SUVs. Set to execute its biggest new model launch in market to date, with 27 models launching this year, Audi tasked The Monkeys to develop ‘Irresistibly Advanced’ an integrated campaign to position the Audi Q range […]
Even before COVID-19 reared its ugly head, the TV market was having a tough go. Throw in a global pandemic and you get a 22.1 per cent ad revenue dive. While not as earth-shattering as some other media companies’ financials amidst the coronavirus, it’s not a pretty picture. The total revenue for the metropolitan free-to-air […]
With all its unpredictability, this year has shed light on how much needs to change in the media to be on the right side of history, according to Punkee editor Tahlia Pritchard. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their […]
UnLtd, the industry’s social purpose organisation has launched an industry connection and mental wellbeing initiative in partnership with Gotcha4Life titled #GotchaMelbourne, to help support our industry in Melbourne during the lockdown. The program will see adlanders outside Victoria committing to weekly check-ins with their Melbourne mates and peers to chat, listen, connect, laugh or share […]
Brookvale Union has launched a new brand campaign establishing their range as the true salvation to lost, unsatisfied and unquenched mouths. Brought to life in an indoctrinating style by South African motion designer Edwin De Swardt, Brookvale Union invites you to ‘transcend via your taste buds’ and attain a Refreshalicious State of Mouth. Executive Creative […]
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Spikes Asia today announces that the 2021 awards will take place in February, bringing them forward to the first quarter of the year. Judging for the Spikes Asia Awards, the region’s most prestigious creative branded communications accolade, as well as the Tangrams Awards and Young Spikes competitions will all take place in February 2021. In […]
Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]
WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured). The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]
Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]