Digital out of home specialist Shopper Media Group has announced the appointment of Anna Lenart in the role of marketing director.

Shopper Media Group CEO Ben Walker said of the appointment: “Anna’s intimate knowledge of our key partners will be integral to her success in crafting innovative and creative marketing solutions to support and further ignite our penetration in the marketplace.

“With more than 24 years of media and marketing experience across Woolworths and industry heavyweights George Patterson Bates, Zenith Media (now known as MediaCom), ARN, as well as major accounts such as Optus, Ferrero and Macquarie Bank, Anna is best-placed to drive our focus on strong commercial results and exceptional customer experience”.

Shopper Media Group has been employing advanced technology in order to boost its analytics, including heat-map-based media planning tools that offer precision targeting and efficiencies for retail OOH buys.

Since launching four years ago, Shopper Media Group has amassed a portfolio of around 300 shopping centres, reaching more than 6.5 million Australian shoppers per fortnight.

Lenart commented: “I am passionate about what Shopper Media Group has been doing and excited to be working with a team focused on delivering insightful strategies and commercial innovation to create powerful and creative solutions for our agency and centre partners.

“Shopper Media Group is doing things differently — it has invested in world-class technology and is changing the way agencies deliver campaigns in the retail OOH space. I wanted to be part of what I believe is a revolution in this space”.

Walker concluded: “We are delighted to inject Anna’s brand building, creativity and strategy insight into the business to build on our rapid acquisition of new shopping centres and capitalise on the demand for our market-leading retail OOH”.