Survey Reveals Shopper Behaviour And Why Everybody Still Loves A Catalogue

Survey Reveals Shopper Behaviour And Why Everybody Still Loves A Catalogue
SHARE
THIS



It appears when we’re on the hunt for info about a particular store or product, we hit the catalogues, according to the Australasian Catalogue Association and a recent study released by ACRS highlighting shopper habits.

The report showed 76 per cent of shoppers at least use catalogues sometimes for making purchase decisions and looking for information.

Some 41 per cent of shoppers use catalogues for general information and 47 per cent use catalogues for price comparisons about non-grocery shopping. Just behind the Internet, catalogues are more likely to be used than in-store when seeking general information and for price comparisons.

“The ACRS data today supports what other research agencies have been reporting, catalogues are a strong performer for retailers. Audience Reach is one of the largest in the country and catalogues perform highly as an activating shopper marketing device assisting in the path to purchase,” said Kellie Northwood, CEO, ACA.

Overall, 89 per cent of shoppers read at least one catalogue a week. Across most age demographics, the majority of shoppers read one to three catalogues per week. In particular, 52 per cent of shoppers aged between 18 and 24 read catalogues one to three catalogues weekly. And respondents aged over 45 tend to read more catalogues per week, with 30 per cent of shoppers aged between 55 to 64 reading over 10 catalogues per week.

“The ACRS research further highlights the personal nature of catalogues with the majority of shoppers reading catalogues at home in the kitchen, followed closely by reading catalogues at home in front of the television”, said Northwood.

“As retailers continue to see sales driven by catalogues, the ACRS behavioural tracking highlighted, on average, shoppers choose to read catalogues to find competitive prices and chase bargains. In the comfort of their own home consumers will often read catalogues for enjoyment and prefer reading catalogues more frequently, with more offers and discounts, as their most preferred style of catalogue.”

Please login with linkedin to comment

Collaboration Djemba Djemba GHG Australia

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.