European drive-to-store tech company ShopFully has appointed Brendan Straw as country manager for Australia.
In his role, Brendan will bolster the Italy-headquartered company’s profile locally and work with leading retailers and brands to capitalise on the technology that is transforming the paper catalogue around the world.
Most recently, he held leadership roles as head of sales for Australia and New Zealand with TalkWalker and chief commercial officer for OVATO.
“ShopFully’s technology solutions and partnerships in Australia to date have been incredibly impressive. It’s a privilege to join the team while providing consumers with increased digital access to the much-loved catalogue,” said Straw.
“My background in retail media will be invaluable to launching ShopFully on a new growth trajectory and supporting the business to increase its reach – with not only its retailer customers but everyday Aussie users who engage with the ShopFully marketplace to find the best offers in their nearby stores.”
“Brendan’s experience in driving business outcomes speaks for itself, and we are confident that his strategic counsel and leadership, together with a strong team will help accelerate our growth in Australia,” said CEO and founder of ShopFully, Stefano Portu.
“As Australian retailers and brands look to give new life to the paper catalogue through digital channels, we’re so proud to be strengthening our presence in Australia. It’s our priority to continue investing in the local market, and create value for Australian retailers and consumers through our technological solutions, especially in the face of the rising cost of living crisis.
“We’re excited to have Brendan lead our Drive to Store charge in the Australian market at a time when the catalogue evolves to its next stage of life, being digital. ShopFully’s artificial intelligence-based platform (HI!) will be a priority in the region, supporting retailers to find the balance in their paper and digital mix, while ensuring they best reach their audience and reduce costs.”
Earlier this year, ShopFully acquired Tiendeo, a catalogue digitalisation specialist, to form a combined group with teams in 12 countries, more than 370 employees, and a network of 45 million active users. The group has more than 400 partnerships with major retailers and the world’s best-known brands including Carrefour, Auchan, Coles, ALDI, The Good Guys, PepsiCo, and Lenovo.
Through leveraging ShopFully’s partnerships, the local team will continue to support Australia’s retail landscape with solutions that will save on offline spending and amplify traffic in-store.
