Shop! ANZ Crowns Best Retail Marketing Campaigns Of 2020

In a year punctuated by the Covid-19 pandemic and ongoing business and retail challenges, digital marketing campaigns took pride of place at the Shop! ANZ 2020 Retail Marketing Awards, showcasing the ingenuity and success of the Australian and New Zealand retail marketing industry.

Taking home the biggest prize of the night, the ‘Tom Harris Retail Marketing Best in Show Award’, was POP This for Revlon Australia with the Revlon Super Lustrous Lipstick Carousel and Virtual Mirror – a dual purpose display featuring digital lip colour testing.

The display was a unanimous favorite among Shop! ANZ’s more than 90 industry judges, also taking the crown in a swag of other categories, including ‘Best Design and Innovation’, ‘Best Shopper Experience’, ‘Large or Department Store’, ‘Health & Beauty’, ‘Permanent Display’, and ‘Digital Instore, Mobile, Social & Online’.

Stand-out entries emerged from either one of two camps.

There were traditional displays re-engineered in clever and eye-catching ways, or traditional ‘experiences’ reinvented with the use of technology.

Fitting into the former was Allen’s Modular Snakes Unit by Indica Worldwide and id8 Studio for Nestle – the winner of overall ‘Best Display’, as well as ‘Grocery Store (Food), Permanent’.

Other stand-out displays were Ferrero’s Nutella x Smeg Winter Campaign by Opal Specialty Packaging and The Mix Agency, which recreated a larger than life Smeg toaster, and Unwrap Christmas for Ferrero Rocher.

Another big winner of the night was The Neat Agency with its Swarovski ‘Naughty or Nice’ Vending machine – a giant digital vending machine displaying a series of randomly generated Christmas themed questions to ascertain if the user was ‘naughty or nice’ and dispensing a card at the end that contained a ‘Naughty Gift’ or a ‘Nice Surprise’ from Swarovski.

The ‘People’s Choice Award’ was won by Dashing Group’s Spread the Merry Christmas campaign across Australia Post stores.

Shop! ANZ also introduced three new categories to the 2020 Awards.

The ‘Centrum Printing Produced in ANZ Award’ aims to foster local homegrown design and manufacturing, and in acknowledgement of the upheaval caused by the COVID-19 pandemic, the ‘COVID-Safe Retail Continuity Product’ and ‘Campaign Response to a COVID-19 Changing Customer’ categories.

Double Impact Displays was awarded Gold for ‘Centrum Printing Produced in ANZ’; followed by Point Retail for the Husqvarna Modular Experiential Display; and Active Display Group for Myer Giftorium.

‘COVID-Safe Retail Continuity Product’ Gold was won by Neat Agency for ELFie with Santa for Retail first – a no-touch alternative to Santa photos, with DisplayWise’s Bare Hygiene hand sanitising station taking Silver and POP This and Revlon’s Super Lustrous Lipstick Carousel and Virtual Mirror taking Bronze.

XPO Brands earned the Gold for ‘Campaign Response to a COVID-19 Changing Customer’; Red Bull and Boo Group, Silver, for Red Bull Music Hotel, and Traffik, Bronze, for How Ikea Inspired Australians to renovate.

Despite the setbacks of 2020, Shop! ANZ General Manager, Carla Bridge, said the standard and quality of entries to the Awards only increased.

“Australian and New Zealand retail marketers appear to have used the challenges of the past 12 months as fuel to work harder and smarter, producing some of the best work we’ve seen for years,” Bridge said.

“This year’s winners combined ingenuity, design flair and solid insights to win the hearts, minds and wallets of shoppers in what has inarguably been the toughest environment in living memory.”

“These Awards are an incredibly special one for the Shop! Awards Program, having introduced a brand new trophy in the ‘Point’, taking over from the Cigar Shop Indian that has served as the symbol of retail marketing excellence for the past 21 Awards programs.”

Bridge congratulated all winners of the 2020 Awards.

“Last night’s results are a true testament to the strength and success of retail marketing in Australia and New Zealand and prove that the sector is a robust and indispensable element in the retail mix,” she said.

To view the 2020 Shop! Marketing at Retail Awards entries and images, visit the Shop! website, www.shopassociation.org.au

2020 Shop! Marketing at Retail Award Winners – Gold, Silver, Bronze

Category	Gold	Silver	Bronze
Large or Department Store	Revlon Super Lustrous Lipstick Carousel and Virtual Mirror – POP This for Revlon Australia	Myer Giftorium – Active Display Group for Myer	Bunnings Porters Display – Popcorn Displays for Dulux Australia
Grocery Store (Food) Temporary Display	Ferrero Australia – Nutella x SMEG Winter Campaign – The Mix Agency with Opal Specialty Packaging for Ferrero Australia	Ferrero Rocher – Unwrap Christmas – Opal Specialty Packaging with The Mix Agency for Ferrero Australia	Cadbury Easter House – Tag with Total Marketing Solutions (TMS) for Mondelez International
Grocery Store (Food) – Permanent Display	Allen’s Modular Snake Unit – Indicia Worldwide with id8 Studio for Nestle Australia	MOJO Gut Shot Trays – Organic and Raw Trading Co	Extra Gum Expandable Display – HH Global for Mars Wrigley Australia
Grocery Store (Non-Food)	Gillette Skinguard Mega Displays – Tag for Procter & Gamble	Oral-B Anti-Sweep Push Permanent Unit – Tag with UFO Display Solutions for Procter & Gamble	Energizer Xmas 2020 – POP This for Energizer Australia
Liquor – Temporary Display	19 Crimes, Find the 19th Cap – Treasury Wine Estates	T’Gallant Prosecco Fountain – MAAKE for Treasury Wine Estates	Jam Shed Launch – What To Do for Accolade Wines
Liquor – Permanent Display	Vintage Release Display – What To Do for Accolade Wines	Johnnie Walker Glorifier 200th Year – IVE Group for Diageo	–
Petrol, Convenience & Route	Red Bull Music Motel – Red Bull with Boo Group	Chupa Chups Novelty Totem – ID POP for Stuart Alexander & Co & Perfetti Van Melle	Make Lunch Simple & Different – George Weston Foods (Tip Top)
Health & Beauty – Temporary Display	Nude by Nature Little Wonders – Spark with Ainbow for Nude by Nature	Nude by Nature Satin Liquid Lips FSDU – POP This for Nude by Nature	Australis Mini Mania Display – ABBE Corrugated for Heritage Brands
Health & Beauty – Permanent Display	Revlon Super Lustrous Lipstick Carousel and Virtual Mirror – POP This for Revlon Australia	Australis Big W Cosmetics Destination – Point Retail for Heritage Brands	Church and Dwight 2019 – BRANDED Group for Church & Dwight Australia
Consumer Electronics – Temporary Display	Dell/Alienware Gaming Table JB HiFi – Double Impact Displays for DELL	–	–
Consumer Electronics – Permanent Display	Samsung IM – Wearables – id8 Studio with Cheil for Samsung Electronics Australia	Samsung AV – Lifestyle Range – id8 Studio with Cheil Australia for Samsung Electronics Australia	Vodafone Prepaid Stand – IVE Group for Vodafone
Specialty Retail, Lifestyle & Service Providers – Temporary Display	Swarovski ‘Naughty or Nice’ Vending Machines – Neat Agency for Swarovski	Australia Post – Spread the Merry – Dashing Group for Australia Post	Mars Petcare – PETstock Xmas Pallet – 5P Group for Mars Petcare Australia
Specialty Retail, Lifestyle & Service Providers – Permanent Display	Paslode Smart House – 5P Group for Paslode Australia & New Zealand	Porters M10 Freestanding Display – Popcorn Displays for Dulux Australia & New Zealand	Audio Technica – Tech2Go – Double Impact Displays for Audio Technica
Category Management	Priceline Feminine Shave Care Category Solution – Tag with Popcorn Displays for Procter & Gamble	Gtrack Adaptive Health & Beauty System – IVE Group for Woolworths	Sensodyne Oral Care Gondola End – IVE Group for GlaxoSmithKline
Window Displays	Uniqlo Linen – Active Display Group for Uniqlo	Ceder’s Alt Gin at Bel & Brio – XPO Brands for Pernod Ricard	Samsung Galaxy Z Fold 2 – Double Impact Displays for Samsung
Store Design	Disney Giftorium – Active Display Group with Spark for Walt Disney	Myer Giftorium – Active Display Group for Myer	T’Gallant Prosecco Fountain – MAAKE for Treasury Wine Estates
POP This Retail Industrial Design – Temporary Display	Stay Toasty This Winter – Opal Specialty Packaging with The Mix Agency for Ferrero Australia	1/6th Pallet – Chep Australia with Nestle Australia	Big W Christmas Campaign 2020 – BRANDED Group for Big W
POP This Retail Industrial Design – Permanent Display	Paslode Smart House – 5P Group for Paslode Australia & New Zealand	Allen’s Modular Snake Unit – id8 Studio with Indicia Worldwide for Nestle Australia	Extra Gum Expandable Display – HH Global for Mars Wrigley Australia
Centrum Printing Produced in ANZ	Dell/Alienware Gaming Table JB HiFi – Double Impact Displays for DELL	Husqvarna Modular Experiential Display – Point Retail for Husqvarna Australia	Myer Giftorium – Active Display Group for Myer
Covid-Safe Retail Continuity Product	ELFie with Santa – Neat Agency for Retail First	BARE Hygiene – DisplayWise	Revlon Super Lustrous Lipstick Carousel and Virtual Mirror – POP This for Revlon Australia
Digital Instore, Mobile, Social & Online	Revlon Super Lustrous Lipstick Carousel and Virtual Mirror – POP This for Revlon Australia	Swarovski ‘Naughty or Nice’ Vending Machines – Neat Agency for Swarovski	Spark Virtual Store – Raydar for Spark
Experiential	Swarovski ‘Naughty or Nice’ Vending Machines – Neat Agency for Swarovski	Nescafe Gold 2019 – XPO Brands for Nestle Australia	Milo Winter 2019 – XPO Brands for Nestle Australia
Sales Promotion	Ferrero Australia – Nutella x SMEG Winter Campaign – The Mix Agency for Ferrero Australia	Swarovski ‘Naughty or Nice’ Vending Machines – Neat Agency for Swarovski	The Lost Shipment – Devil’s Corner – Brown Family Wine Group with Traffik
Occasion-based Shopper Campaign	Swarovski ‘Naughty or Nice’ Vending Machines – Neat Agency for Swarovski	Ferrero Australia – Nutella x SMEG Winter Campaign – The Mix Agency for Ferrero Australia	Cadbury Halloween 2020 – XPO Brands for Mondelez
Integrated Path to Purchase Campaign	Swarovski ‘Naughty or Nice’ Vending Machines – Neat Agency for Swarovski	Gillette Skinguard ANZ Launch – Tag for Procter & Gamble	Huggies – Hug It Forward – Raydar for Kimberly-Clark
Campaign Response to a Covid-19 Changing Shopper	Cadbury Halloween 2020 – XPO Brands for Mondelez	Red Bull Music Motel – Red Bull with Boo Group	How IKEA Inspired Australians to Renovate – Traffik for IKEA
Environmental Stewardship	1/6th Pallet – CHEP Australia with Nestle Australia	Billy and Margot Petbarn Pallet Display – IVE Group for Real Pet Food	Milky Bar Whirl Dress Up Kit – ABBE Corrugated with Indicia Worldwide for Nestle

2020 Shop! ANZ Pinnacle Award winners

Award	Winner
People’s Choice	Australia Post – Spread the Merry – Dashing Group for Australia Post
Best Design & Innovation	Revlon Super Lustrous Lipstick Carousel and Virtual Mirror – POP This for Revlon Australia
Best Shopper Experience	Revlon Super Lustrous Lipstick Carousel and Virtual Mirror – POP This for Revlon Australia
Best Display	Allen’s Modular Snake Unit – Indicia Worldwide with id8 Studio for Nestle Australia
Tom Harris Retail Marketing Award (Best in Show)	Revlon Super Lustrous Lipstick Carousel and Virtual Mirror – POP This for Revlon Australia

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