Entries are now open for Shop! ANZ’s 23rd annual Retail Marketing Awards, with the best in Australian retail marketing campaigns to be recognised across 26 categories, covering physical displays and shopper experience.
The prestigious Shop! Awards recognise and reward best practice, innovation, and excellence in retail and shopper marketing. Open to both Shop! ANZ members and non-members, entrants vie for distinguished Gold, Silver and Bronze prizes, in addition to the Award’s highest honour, the Tom Harris Retail Marketing Award (named after Shop! ANZ founder, Tom Harris).
The 2020 Awards program will boast a number of new features, including a new culturally sensitive trophy, four new categories and an extended eligibility period to take into account the impact of the Covid-19 pandemic on retail marketing.
Carla Bridge, General Manager of Shop! ANZ, said that despite the setback of Covid-19 restrictions earlier in 2020, this year’s Awards are shaping up to be the biggest and best yet.
“Like many, Covid-19 has afforded us the opportunity to reinvent the way things have been done in the past, and as a result we’ve launched a number of new categories to cater to the market where we are at now, as well as overhauling some historic elements that were in need of a modern approach.
“The historic ‘cigar shop Indian’ statuette trophies will be replaced this year for a new and exciting design to be launched on the Awards night that we feel is a better reflection of our industry and caters to the range of cultural sensitivities in the multi-faceted world we live in,” said Ms Bridge.
“We’ve also introduced two one-off Covid-19 related categories to recognise the impact that Corona Virus restrictions have had on the way we market to shoppers in retail environments and beyond. Retail marketing these days has a much broader remit than the store footprint, and Corona Virus has really cemented that this year.”
Submissions are open from October 8, 2020 to January 18, 2021. Entries must have been in market in the period between July 1, 2019 and December 31, 2020. Australian and New Zealand designers and producers of retail marketing material, brand owners, agencies, suppliers, and retailers are eligible to enter the Awards.
Please login with linkedin to commentshop!
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]