Entries are now open for Shop! ANZ’s 23rd annual Retail Marketing Awards, with the best in Australian retail marketing campaigns to be recognised across 26 categories, covering physical displays and shopper experience.
The prestigious Shop! Awards recognise and reward best practice, innovation, and excellence in retail and shopper marketing. Open to both Shop! ANZ members and non-members, entrants vie for distinguished Gold, Silver and Bronze prizes, in addition to the Award’s highest honour, the Tom Harris Retail Marketing Award (named after Shop! ANZ founder, Tom Harris).
The 2020 Awards program will boast a number of new features, including a new culturally sensitive trophy, four new categories and an extended eligibility period to take into account the impact of the Covid-19 pandemic on retail marketing.
Carla Bridge, General Manager of Shop! ANZ, said that despite the setback of Covid-19 restrictions earlier in 2020, this year’s Awards are shaping up to be the biggest and best yet.
“Like many, Covid-19 has afforded us the opportunity to reinvent the way things have been done in the past, and as a result we’ve launched a number of new categories to cater to the market where we are at now, as well as overhauling some historic elements that were in need of a modern approach.
“The historic ‘cigar shop Indian’ statuette trophies will be replaced this year for a new and exciting design to be launched on the Awards night that we feel is a better reflection of our industry and caters to the range of cultural sensitivities in the multi-faceted world we live in,” said Ms Bridge.
“We’ve also introduced two one-off Covid-19 related categories to recognise the impact that Corona Virus restrictions have had on the way we market to shoppers in retail environments and beyond. Retail marketing these days has a much broader remit than the store footprint, and Corona Virus has really cemented that this year.”
Submissions are open from October 8, 2020 to January 18, 2021. Entries must have been in market in the period between July 1, 2019 and December 31, 2020. Australian and New Zealand designers and producers of retail marketing material, brand owners, agencies, suppliers, and retailers are eligible to enter the Awards.
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