Petrolium giant Shell and banking behemoth HSBC have both announced global reviews of their media accounts.
Shell is not only reviewing its media business (which is held by MediaCom), but it is also running the magnifying glass over its creative (which is handled by WPP stablemate J. Walter Thompson), according to Ad Age, with the total account valued at over $250 million.
Agency consultancy R3 is understood to be managing the review.
Meanwhile, HSBC has also announced a review of its $500 million global media account, which is currently taken care of by GroupM’s Mindshare.
In a statement to Campaign in the UK, the banking group said: “As part of our commitment to the ongoing development of HSBC’s media and marketing arrangements, we periodically evaluate all marketing service suppliers to ensure we maintain the best working relationships to support our strategic goals”.
It is understood that ID Comms is advising on the pitch.
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
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As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]