Shell & HSBC Launch Global Agency Reviews

Shell & HSBC Launch Global Agency Reviews
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Petrolium giant Shell and banking behemoth HSBC have both announced global reviews of their media accounts.

Shell is not only reviewing its media business (which is held by MediaCom), but it is also running the magnifying glass over its creative (which is handled by WPP stablemate J. Walter Thompson), according to Ad Age, with the total account valued at over $250 million.

Agency consultancy R3 is understood to be managing the review.

Meanwhile, HSBC has also announced a review of its $500 million global media account, which is currently taken care of by GroupM’s Mindshare.

In a statement to Campaign in the UK, the banking group said: “As part of our commitment to the ongoing development of HSBC’s media and marketing arrangements, we periodically evaluate all marketing service suppliers to ensure we maintain the best working relationships to support our strategic goals”.

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