American Express (AMEX) is backing Aussie businesses and the brave individuals behind them with a new initiative via CX Lavender.
Entrepreneur and Shark Tank star Andrew Banks has partnered with AMEX for the American Express Idea Exchange, which encompasses intimate workshops and larger seminars across Australia.
The initiative also includes a series of six content videos offering advice and inspiration to help small and medium-sized businesses thrive and grow.
In addition to the web series starring Andrew Banks, the AMEX campaign, executed with CX Lavender, includes EDMs, digital advertising, social media and a campaign landing page.
All content drives the audience to the landing page where they have the opportunity to sign up for the seminars and enter a competition to win a spot at the workshops.
The aim of the Idea Exchange is to offer AMEX business card members additional value beyond the core product of business cards.
The events will give business owners a unique opportunity to come together to share their collective wisdom, experiences and ideas with one another.
Ryan Stubna, ECD and associate partner at CX Lavender, said: “Together with American Express and Andrew Banks, the Idea Exchange gave us the opportunity to truly bring to life American Express’ commitment to providing powerful backing to its card members.
“Running a business can be a lonely and high-pressure existence without a vibrant support ecosystem offering advice, guidance, validation and a vote of confidence, so we’re proud to be part of this initiative.”
Peter Likoudis, vice president of marketing for American Express’ global commercial services in Japan and the Asia Pacific, said: “With the launch of the new American Express ‘Powerful Backing’ brand campaign earlier this year, we wanted to create an initiative that tangibly demonstrates how we back our business customers and support their efforts to grow and attract new customers.
“These American Express-only events are testament to the extraordinary experiences and benefits that come with being an American Express card member, and will allow businesses to build valuable connections and generate new ideas they can apply to their businesses.”
The Idea Exchange kicks off in Brisbane on 30 August, followed by Melbourne, Perth, Adelaide and Sydney.
Client: American Express
Vice president of marketing for global commercial services, Japan and Asia Pacific: Peter Likoudis
Director of customer marketing for commercial payments, Australia: Clare Kinsey
Customer marketing manager, global commercial services: Claire Emmison
Agency: CX Lavender
Executive creative director: Ryan Stubna
Head of copy: Claire Austin
Art director: Ernesto Sumarkho
Designers: Louis Wong and Hailie LeBas
Business partner: Jack Mason
Business director: Lonne Snijkers
Strategic director: Jamie Parfitt
Agency producer: Laila Takesh
Production company: Taxi Films
Producer: Chris Klockner
Director: Israel Rivera
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