Shane Warne Launches Premixed Slim Gin & Tonic

Shane Warne Launches Premixed Slim Gin & Tonic

Shane Warne is diversifying his gin offering, launching a new premixed low-calorie gin & tonic offering for health-conscious customers.

Warne recently launched SevenZeroEight Gin Distillery – a nod to the Aussie spinner’s 708 test wickets.

And now the former wristspinner has moved into the ready-to-drink market, with ’23 Gin & Slim Tonic’ (Warne wore the number 23 during his playing days) as a low-alcohol and low-calorie gin offering.

“I always keep my fridge stocked so we can grab a few while watching the footy or having a splash in the pool,” Warne told the media.

“It’s exciting to see our gin products start to be stocked in stores nationwide. I hope with even more accessibility, everybody gets a chance to give SevenZeroEight a try.

The 250ml cans contain 75 calories and 2.9% ABV content.

The cans are available in-store later this month at $18.99 for a 4-pack.




Please login with linkedin to comment

gin Shane Warne

Latest News

The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
  • Media

The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special

After more than 100 years, Australians will hear from the Anzacs of Gallipoli in their own words. Tomorrow, Thursday April 25, in an Anzac Day eight-page special, News Corp Australia’s state and regional mastheads will publish The Lost Letters. Kept safe by the Australian War Memorial, the hand-written letters have been transcribed for this special. […]

Howatson+Company Acquires Akkomplice
  • Advertising

Howatson+Company Acquires Akkomplice

Coinciding with the 10th anniversary of the agency, Akkomplice has joined Howatson+Company. Akkomplice was founded in Melbourne by Kenny Hill in 2014 after leadership roles with JWT, DDB and M&C Saatchi. Since then, the independent creative agency has worked with leading brands, including Kellogg’s, Darrell Lea, Mercedes-Benz, Sirena, Slater & Gordon, Pringles, Choice Hotels, Wesfarmers […]

Google Delays Third-Party Cookie Deprecation Again
  • Technology

Google Delays Third-Party Cookie Deprecation Again

Google has announced that it will be delaying the end of third-party cookies on Chrome potentially into 2025. Google said that there were “ongoing challenges” with the deprecation plans, related to “reconciling divergent feedback from the industry, regulators and developers.” It had been planned to finally kill the cookie in the “second half of Q4” […]

“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
  • B&T Exclusive

“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes

Charity organisation Cancer Chicks has launched a powerful new brand platform and campaign, FUCC It, empowering young women living with cancer and gathering support from everyday Australians. “FUCC It”, developed via an integrated partnership between Initiative IMPACT and MBCS, aims to become a cultural catchcry to empower young women not to let cancer, severe chronic […]