Employees at brand performance company SGK has come together with a client to help long-time employee Ross O’Donovan with equipping his family pool for son Finn (pictured above), who was diagnosed with Duchenne Muscular Dystrophy (DMD) late last year.
DMD is a terminal, life-changing disease that can have a long-reaching impact on the whole family. It could potentially see Finn permanently in a wheelchair by his early teens.
DMD is also known to attack the respiratory and heart muscles, but swimming can improve the condition and has proven to be beneficial in such cases. With the right treatment such as physio and hydro therapies, symptoms could be delayed.
When pool solutions client Zodiac Group was informed of Finn’s condition, it decided to generously supply valuable equipment to O’Donovan’s family.
Drew Ridley, executive Director at SGK Australia, said: “the generosity and heartfelt help for Ross and his family is tremendous. I am very proud of the ground swell of support shown by our team and everyone involved, including our valued client Zodiac”.
O’Donovan said: “The team at Zodiac will always have a place in our hearts. Their generosity and support has enabled us to get Finn into the pool faster to get started on his very important hydrotherapy.
“I am completely overwhelmed by the support and generosity within our SGK business here at North Sydney. Not only has my peers helped out financially, I have also been granted time off to be with my son at those all-important hospital visits.”
Family and friends have set up the Fight for Finn Foundation and an active Facebook page, which is aimed at providing financial relief for the O’Donovan family of five, and to help raise general awareness of this debilitating and lesser-known disease.
The first major fundraising event was the recent sell-out charity ball in Sydney. SGK Australia were at the event in full force, including both Anthem and Schawk employees, as part of SGK.
Employees have continued to give generously at office fundraisers, with additional contributions provided by the company.
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]