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Reading: Sex Sells! Tourist Campaign Takes Raunchy Route With “The G-Spot Of Europe” Ad
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B&T > Campaigns > Sex Sells! Tourist Campaign Takes Raunchy Route With “The G-Spot Of Europe” Ad
Campaigns

Sex Sells! Tourist Campaign Takes Raunchy Route With “The G-Spot Of Europe” Ad

Staff Writers
Published on: 17th August 2018 at 11:01 AM
Staff Writers
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Ask people what the capital of Lithuania is and, regrettably, many would struggle to tell you it’s the delightful medieval city of Vilnius.

And now the good folk at Vilnius’ tourist commission want to drive more holidaymakers to the picturesque town via a witty new campaign that’s seen the city labelled “the G-spot of Europe”.

“Nobody knows where it is, but when you find it – it’s amazing,” is the tag line for the capital’s international tourism campaign.

1533889544-Vilnius-poster-960x540

The campaign is set to target 18-35 British and German holidaymakers via an outdoor campaign that features an image of a woman lying on bed with sheets printed with the map of Europe, grasping a handful of fabric where Vilnius is located.

But apparently not everyone’s happy with Vilnius’s raunchy marketing approach. Some have called its overtly sexual nature “outdated”, while others have asked for it to be postponed until after Pope Francis’ visit there in September.

It also includes a string of short videos for social media where it looks as though people are about to orgasm, however, they’re in fact staring in awe at Vilnius’s many attractions. Check them out below:

 

 

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TAGGED: Ad campaigns, Tourism ads, Vilnius
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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