“Sex Sells”! Mining Boss Defends Bizarre Ad Designed To Infuriate Greens

“Sex Sells”! Mining Boss Defends Bizarre Ad Designed To Infuriate Greens
SHARE
THIS



A Canadian mining company is under fire for releasing an ad that’s as strange as it is godawful.

The cheaply made ad for mining firm KWG Resources uses two bikini-clad models to extol the virtues of it potentially mining the crap out of what appears to be a very pristine Canadian wilderness known as Ontario’s “Ring  Of Fire” region.

Check the ad out here:

The spot features two models known only as Theresa and Ashely who deliver “five interesting facts” about the region. Or, more to the point, the bonanza the mining company will get if it manages to get its greedy mitts on it.

Who the ad’s actually aimed at isn’t quite clear but if its job was to upset environmental groups it’s done just that after they labelled the whole thing as “laughable”.

However, boss of the mine, a Mr Frank Smeenk was having none of the criticism. Responding with that old industry adage “sex sells”.

The ad has so far had over 70,000 views on YouTube with many of the comments (from men) positive about the two ladies featured, although they may have missed the actual message. While others griped about the current state of global mining stocks, suggesting that mining the crap out of the pristine wilderness wouldn’t be worth the effort.

“No chance in heck this project goes ahead with current economics and metals prices, no matter how bad 1 or 2 companies want it to be… go ask cliffs natural resources about the ring of fire, they will tell you what its worth,” noted one.

While another “fan” of the ad posted: “The only people that bitch and complain about nice video ads like this would look like shit in a bikini anyhow. Just jealous.”

Cute, funny, informative. Classy. Nothin’ wrong here,” said another.

We’ll let you decide.

Please login with linkedin to comment

Advertising Standards Bureau The Today SHow

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]