With the advertising industry in a state of flux, social media users have been reflecting on campaigns of yesteryear.
One such campaign that has been doing the rounds is a 2012 Super Bowl ad for Nintendo.
In the commercial, Kim Cattrall – famous for playing Samantha in Sex and the City – revives the ever-sensual character, claiming “there are many men in my life, but for a few minutes, or a few hours, I’ll always find time for Mario”.
fully losing my mind over this Nintendo ad where Kim Cattrall is horny for Mario??!!?? pic.twitter.com/fjnOajDccr
— Marc (@MarcSnetiker) May 6, 2020
The ad was first re-shared by Netflix employee Marc Snetiker and quickly caught the attention of Twitter users around the world.
Cattrall’s pronunciation of ‘Mario’ in particular drew attention.
clearly some arguments between Kim, the director, Nintendo corporate over how "Mario" is pronounced https://t.co/NfJq0aMtqy
— 'Weird Alex' Pareene (@pareene) May 6, 2020
His name is Merry-O and he fucks https://t.co/R7sliSUJfS
— Mary Kish (@MerryKish) May 6, 2020
Ars Technica tech culture editor pointed out “really wasted opportunity by Kim in not saying “he puts the ‘nookie’ in ‘tanooki'””.
The revival of the ad has even caught the attention of Cattrall herself, who stayed true to the campaign slogan more than eight years later.
“I’ll always find time for Mario” https://t.co/CjUOJU05Ya
— Kim Cattrall (@KimCattrall) May 6, 2020
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