Gen Z and Millennial publisher Seventh Street Media has rebranded to The Brag Media in order to unify its publications and better reflect its content marketing offering.
CEO Luke Girgis (pictured above) said the rebrand comes after all its titles were consolidated into the one domain (thebrag.com) in December 2018 so The Brag fans could experience all publications in the one ecosystem.
“This will provide a better user experience for our fans, and provide greater opportunity for brands that work with us to tap into many different segments of young people at different life stages,” he said.
Since its launch two years ago, The Brag Media founded The Brag Dad for millennial fathers and Don’t Bore Us for Gen Z school leavers and university students.
The two newer publications complement existing titles The Brag, Tone Deaf and The Industry Observer, all of which collectively entertain Gen-Z and Millennial music, food, gaming and pop-culture fans.
“The change from Seventh Street Media to The Brag Media comes two years after our launch and at a time when we have a proven track record with content marketing and conversions for the brands we work with,” Girgis said.
“Our content marketing revenue is at an all time high and represents more than 70 per cent of our gross.
“We have been able to demonstrate to agencies and brands that content marketing is the way forward when engaging digitally with these younger demos, therefore providing a greater ROI.”
The Brag Media’s content offering includes written and video content, podcasting, activations, influencers, as well as interactive development such as quizzes, lead generation tools and micro sites.
Here we have it: all the winners for this year’s 2021 Snapchat Young Lions Competition. The Misfits Media Company, proud official representatives of the Cannes Lions Festival in Australia, is delighted to share the winners for this prestigious award. After presenting their second-round pitches, all the shortlisted candidates were evaluated by 50 esteemed industry judges. […]
IAB Australia has announced that the MeasureUp conference will return for its fifth year on 27th October and is seeking submissions for smart and engaging speakers, sessions or workshops from Australia’s media and marketing industry. As investment in digital advertising continues to outpace the rest of the media sector representing two-thirds of the paid advertising market, […]
In-Play advertising platform Admix has announced a new partnership with Integral Ad Science (IAS). This integration with IAS makes Admix the only In-Play advertising company to offer ad inventory that is measured and verified by a trusted, independent partner. This ground-breaking news means that the quality of Admix’ In-Play advertising is independently assessed and verified […]
The Children’s Tumour Foundation (CTF) has teamed up with international fashion photographer and industry veteran Scott Ehler, to develop a striking campaign that aims to shine a light on a lifelong, genetic condition called Neurofibromatosis (NF). Progressive and unpredictable, NF causes tumours to form on nerves in the body, including the brain and spine. In […]