Gen Z and Millennial publisher Seventh Street Media has rebranded to The Brag Media in order to unify its publications and better reflect its content marketing offering.
CEO Luke Girgis (pictured above) said the rebrand comes after all its titles were consolidated into the one domain (thebrag.com) in December 2018 so The Brag fans could experience all publications in the one ecosystem.
“This will provide a better user experience for our fans, and provide greater opportunity for brands that work with us to tap into many different segments of young people at different life stages,” he said.
Since its launch two years ago, The Brag Media founded The Brag Dad for millennial fathers and Don’t Bore Us for Gen Z school leavers and university students.
The two newer publications complement existing titles The Brag, Tone Deaf and The Industry Observer, all of which collectively entertain Gen-Z and Millennial music, food, gaming and pop-culture fans.
“The change from Seventh Street Media to The Brag Media comes two years after our launch and at a time when we have a proven track record with content marketing and conversions for the brands we work with,” Girgis said.
“Our content marketing revenue is at an all time high and represents more than 70 per cent of our gross.
“We have been able to demonstrate to agencies and brands that content marketing is the way forward when engaging digitally with these younger demos, therefore providing a greater ROI.”
The Brag Media’s content offering includes written and video content, podcasting, activations, influencers, as well as interactive development such as quizzes, lead generation tools and micro sites.
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