Seven West Media WA will launch its first fully integrated promotion across The Weekend West and The Sunday Times.

This February, The Weekend West will join with The Sunday Times in participating in the News Corp promotional release of ‘The Marvellous Roald Dahl Library’ to run this back-to-school period.

From Sunday Feb 5 – Sunday Feb 26, readers can collect their Roald Dahl books with tokens housed in both The Weekend West and The Sunday Times.

Customers who purchase The Sunday Times  on February 5 will receive a Free Collector case along with Book 1 – ‘The Twits’ and can also purchase Book 2 – ‘James and The Giant Peach’ Part 1 for $2.60.

Readers then have the opportunity to purchase the applicable remaining books with the respective copies of The Weekend West and The Sunday Times over the four week period.

The campaign, which will be promoted through SWM’s platforms including print, radio, social, digital and TV advertising, is the first promotion to run across both print assets since the acquisition of The Sunday Times in November 2016.

Seven West Media WA’s general manager, marketing, Nicola Bedwood, said the joint promotion was only the start of the great things to come with the purchase of The Sunday Times.

“We now have a seven day a week offering across print which is new to WA,” she said. “Traditional media is an obsolete term at Seven West Media. In 2017, we’re anything but traditional.”

The collaboration between The Weekend West and The Sunday Times will provide readers with even more value from their local weekend newspapers while also demonstrating the immense reach and influence that can be achieved through a fully integrated campaign across all of SWM’s assets.

The Sunday Times will be the first of the two publications to launch the eight-part book collection on Sunday February 5. Books can be purchased at Woolworths, Caltex and participating newsagents.