Twitter and Seven West Media today announce a new partnership to extend the action from the Australian Open tournament.
Building on Seven’s existing use of Twitter as a key distribution platform, this exciting partnership will enable Seven to deliver and monetise exclusive Tweet video highlights and content from the #AusOpen through @7Tennis to give tennis lovers access to live and exclusive video highlights from the tournament.
Through Twitter’s Amplify product, video Tweets shared by Seven will include a replay of oncourt action at the #AusOpen, with a short pre-roll ad from sponsors including ANZ, Kia, Campari, Gold Coast Organising Committee, This Australian Life and William Hill.
Blackmores, a content sponsor for this year’s #AusOpen, is further harnessing the power of Twitter by working with Seven to create and Tweet a range of bespoke conversational videos.
“Twitter is where sports lovers come to witness and relive their favourite moments, and there’s nothing more iconic than the Australian Open. By working with Seven, we can bring them more reach and revenue for the best moments from their premium coverage of one of the biggest tournaments in sport,” said Laura Froelich, head of sports content partnerships at Twitter.
“At Seven we believe that T.V. now stands for Total Video and Twitter is an essential platform of our 7everywhere product and strategy. Consumers can experience our exclusive live sports content on their device and platform of choice and our Partners and Sponsors messages follow our Premium content everywhere,” said Clive Dickens, Seven West Media’s chief digital officer.
After a successful global live stream of the Melbourne Cup in 2016, Twitter has a number of new live streaming and content experiences in sport planned for 2017, including the recently announced PGA Tour, all designed to deliver a truly unique experiences for users.
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Spikes Asia today announces that the 2021 awards will take place in February, bringing them forward to the first quarter of the year. Judging for the Spikes Asia Awards, the region’s most prestigious creative branded communications accolade, as well as the Tangrams Awards and Young Spikes competitions will all take place in February 2021. In […]
Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]
WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured). The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]
Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]