Seven West Media Partners With Twitter For Olympic Coverage

Seven West Media Partners With Twitter For Olympic Coverage
SHARE
THIS



Twitter Australia and Seven West Media today announce an exciting partnership that will allow Seven West Media’s businesses to amplify audience reach across Seven’s premium programs and event-based sports content.

Building on Seven’s existing use of Twitter as a key distribution platform, this exciting partnership will enable Seven to deliver exclusive Tweet video highlights and content from the 2016 Rio Olympic Games as well as programs from sports to news to entertainment.

Launch Partners for the 2016 Rio Olympic Games with the Seven Network include: Qantas, Harvey Norman, Samsung, Australian Defence Force, Woolworths, McDonalds, and Toyota.  More partners will be announced shortly.

The agreement with Twitter will enable Seven West Media the ability to leverage broadcast moments and amplify them to Twitter audiences. Seven’s audiences can immediately relive a key moment or experience it for the first time on their mobile while they engage in their Twitter timeline.

Seven will use Twitter Amplify to incorporate a short, high impact video excerpt of Seven’s Rio content with a brand integration such as a pre-roll of up to 6 seconds. With 90 per cent of video content on Twitter consumed via mobile, the deal represents a significant opportunity to amplify multi-screen audiences.

“We are delighted to partner with Seven on Twitter Amplify in Australia, as they are an industry leader in innovation and content amplification,” said Marie Sornin, head of international content partnerships. “This Twitter Amplify partnership is the perfect opportunity for Seven West Media to extend engagement of Rio 2016 premium video content to an even wider online audience through Twitter.
“We’re excited to partner with Twitter as a powerful platform to engage and connect Australians and brands around our premium live sports content. This extended partnership is an important part of our objective to bring our content to every Australian, wherever they are, and for the Rio Olympic Games, allows us to make this the first truly unmissable Olympic Games”, said Clive Dickens, Seven’s chief digital officer.

Kurt Burnette, Seven’s event director, Olympic Games and Commonwealth Games, and chief revenue officer, said:  “More than any before, these Olympic Games will see an explosion of content into the hearts, minds and, indeed, hands of Australians. Seven secured all platform rights to the Rio Olympic Games and beyond, and we take that responsibility seriously. We will encourage the connection of the content and the conversation wherever it is possible.  The television screen will drive the conversation onto every other screen.

“And, importantly, this partnership with Twitter for the Olympic Games will add to that objective allowing us to connect with all Australians. This represents a significant step in our strategy of creating and delivering great content to our audiences wherever they may be and in whatever form they wish to engage with us across any device.  It underlines the power of our broadcast television business in delivering audiences and content across any platform.”

Featured image from Olympics Twitter page. 

Please login with linkedin to comment

einsights

Latest News

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks
  • Technology

Investigation Reveals That Amazon Destroys Thousands Of Dollars Of Unsold Stock, Including Laptops, TVs And Face Masks

An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]

by B&T Magazine

B&T Magazine
Witchery Partners With GlamCorner To Boost Subscription Shopping
  • Media

Witchery Partners With GlamCorner To Boost Subscription Shopping

Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000
  • Marketing
  • Media

Curry Club For COVID-19 Relief, Powered By UnLtd, Challenges AdLand To Raise $100,000

The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]

by B&T Magazine

B&T Magazine
UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years
  • Media

UnLtd’s ‘Goals for Good’ Soccer Tournament Celebrates 10 Years

The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]

Mobile Pnone Shopping Online With A Debit Card
  • Marketing
  • Technology

Ultra Commerce Acquires Vesta eCommerce

Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]