Seven West Media’s head of digital sales Melbourne Luke Smith today announced the appointment of Rob Hotchin as digital group sales manager – Melbourne.
Hotchin (featured image), who starts in his new role today, joins Seven from Facebook, where he held the role of client partner.
Prior to that, he was a sales director at global digital advertising specialist – Exponential.
Smith said: “Over the past 18 months, as we’ve executed our strategy to fully own and operate our direct to consumer digital products we have rapidly scaled our digital sales operation, adding over 35 highly passionate team members to realise our goal to become a market leading digital business.
“Great people are the foundation of it all and we’re delighted to welcome someone with Rob’s experience at such an exciting time.
“In April, Seven West Media recorded its highest ever digital audience of 5.7 million, with 7plus achieving the highest share of CFTA BVOD viewing in a rapidly growing market.
“And we’re extremely encouraged by the launch of 7NEWS.com.au which is already exceeding all audience and revenue projections.”
Smith continued: “But we’re only scratching the surface.
“Next year we will host the biggest digital event in Australian history – the Tokyo 2020 Olympics.
“Rob will play a key role in ensuring our clients maximise their return on investment from our ‘Total Video’ approach to the games, across Broadcast, BVOD, Social and Digital Publishing.
“The coverage of this remarkable event will be like nothing we’ve seen before!”
Hotchin said: “I’m thrilled to be joining Seven at this exciting moment in its digital story.
“Its work to retake full ownership of its digital properties has seen tremendous success, and I look forward to working with the great team already in place to continue this success into the future.”
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