The Seven Network has announced the strengthening of its marketing team with the appointment of Marni Crutchley as head of brand and product marketing, reporting to Larissa Ozard, Seven’s director marketing – brand, product and trade.
Crutchley has over 15 years’ experience working with some of Australia’s most successful agencies and brands.
Most recently she was senior strategy director at UM Australia, leading the strategy product for Optus and American Express. Prior to this, she led innovation and non-traditional media solutions as Head of Integrated Planning at UM.
L-R: Marni Crutchley & Larissa Ozard
Crutchley’s previous roles include senior positions within the advocacy, influencer and word of mouth marketing company, Contagious Agency, including Managing Partner, Business Director and Senior Account Manager, in addition to key roles at Ignite Media Brands, MTV Network and Initiative.
In her new role at Seven, Crutchley is responsible for brand strategy and communication, partnerships and activations, as well as all product marketing including 7plus, entertainment, 7NEWS and 7Sport.
Ozard said: “We’re delighted to have Marni join us at this exciting time as we elevate and enhance the Seven brand and redefine what it means for Australians. Marni’s strategic expertise and her passion for driving positive change align perfectly with our strategy to become the most connected news, sport and entertainment brand in Australia.”
Seven’s chief marketing and audience officer, Melissa Hopkins, said: “Marni is an incredible marketer and her wealth of external agency experience and unique perspectives significantly elevates our capabilities and takes Seven’s strong and dynamic marketing team to the next level.
“Marni joins Seven at an extremely exciting time as our digital acceleration continues at pace and our unparalleled reach connects with Australia’s largest and most diverse viewing audience. As the home of mass cultural moments, Seven will continue to bring Australians together by celebrating the big occasions and everyday moments across all screens that unites us.”
Crutchley said: “Given my passion for brand growth through advocacy and innovation, I couldn’t be more excited to have landed at Seven at such an exciting time. Seven is one of Australia’s most loved brands and it’s an honour to join the team.”
Please login with linkedin to commentMarni Crutchley
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]
Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]