The Seven Network – a key business of Seven West Media, one of Australia’s leading integrated media and content creation companies – today announced a fully updated OTT product experience of its market-leading 7Tennis coverage of the Australian Open Series.
Building on the success of Seven’s market-first multi-screen coverage of this year’s 2016 Australian Open, Seven is expanding its fully-integrated coverage across broadcast television, online and mobile. This will complement a further expansion in Seven’s coverage of The Australian Open and the Summer of Tennis across Seven, 7TWO and 7mate. Beyond the Australian Open, Seven will also broadcast and stream live Seven’s Summer of 7Tennis across television, online and mobile – including the Fast 4, Hopman Cup, the Brisbane International, Sydney International and the Kooyong Classic.
Across the Open and Seven’s Summer of 7Tennis, all Australians will be able to watch live on-air, online and on mobile, on Apple iOS and Android devices. The cornerstone for Seven’s expanding coverage will be the updated 7Tennis mobile app with over 2,000 hours of live, exclusive and free tennis, catch-up and on-demand short- form highlights. Seven will also introduce for the first ever time a freemium offering of The Australian Open allowing tennis fans to upgrade their experience with more than 600 matches to live stream in HD, select long-form full match replays and less commercial content for a single transaction fee of $9.99 in the app stores.
Clive Dickens, Seven’s chief digital officer, said: “We have listened to our audience and not only do they think all Australian sport should be free but they also told us they would be willing to pay for additional features like HD Streaming, extra content and less commercials. The 7Tennis product is another first to market innovation for Seven that we can’t wait to share with the fans.”
Kurt Burnette, Seven’s chief revenue officer, said: “The 2016 Olympic Games broke records but more importantly through data, analytics and insights gave us clear insights into how consumers view our content across screens. The 7 Tennis innovation across all screens is that insight in action in direct response to consumer needs. It also offers our advertisers and marketing partners the ability to be connected with consumers across every part of that customer journey. We will deliver unparalleled reach and effectiveness across connected screens, incorporating the latest in media technology, measurement and consumer insights.”
With its all-encompassing coverage of The Australian Open, the Seven Network moves into 2017 with a new long-term partnership with the Australian Football League and a portfolio of major sports events across 2017- 2018, including the AFL Grand Final, the Melbourne Cup, the Rugby League World Cup in Australia, New Zealand and Papua New Guinea, the Australian Open in 2018, the XXIII Olympic Winter Games in PyeongChang in 2018 and the XXI Commonwealth Games on the Gold Coast in April 2018. Seven is also the network of the Games of the XXXII Olympiad in Tokyo in 2020.
Saul Shtein, Seven’s head of sport said: “The Australian Open is one of our biggest events in sport on Seven, and we look forward to creating a coverage that will capture every key moment and connect with our audiences on every screen. We will be launching some new innovations in our coverage of The Australian Open as we launch into an extraordinary eighteen months for Seven and deliver the biggest events in sports across 2017 and 2018.”