B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • AFL
  • Federal Election
  • Pinterest
  • AI
  • NRL
  • News Corp
  • Cairns Hatchlings
  • Married At First Sight
  • Channel 10
  • oOh!Media
  • Anthony Albanese
  • WPP
  • Thinkerbell
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Seven Teams Up With Google For Olympic Search Experience
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Seven Teams Up With Google For Olympic Search Experience
Media

Seven Teams Up With Google For Olympic Search Experience

Staff Writers
Published on: 2nd August 2016 at 10:45 AM
Staff Writers
Share
3 Min Read
SHARE

The Seven Network has announced they have teamed up with Google to showcase Seven’s video content as part of a unique search experience during the Olympic Games, enabling sports fans to keep up to date on the latest feats from Rio from your screen, at any time.

This new search experience will help ensure that Seven’s video content is unmissable throughout the Olympics Games. Australians searching for the Olympics will now discover event schedules, medal counts, athlete information and Seven’s video highlights in Google Search.

The enhanced search experience will also link to seven.com.au/Olympics and feature ‘The Olympics on 7’ app for smartphones and tablets. Aussies will also be able to see TV schedules for individual events in local time so they can tune into Seven’s TV broadcast from Rio at just the right moment.

In addition, Seven has created a ‘7Olympics’ YouTube Channel for Australian audiences, where daily highlights, reviews, and commentaries can be found and enjoyed again and again. The ‘7Olympics’ YouTube channel will be updated frequently during the Games.

Clive Dickens, Seven’s chief digital officer, said: “This unique search collaboration with Google significantly enhances our exclusive Broadcast + Digital coverage of 2016 Rio Olympic Games. Olympics Fans will be able to search and easily find our live streaming content as well as our on-demand streams and Rio highlights.”

Kurt Burnette, Seven’s event director, Olympic Games and chief revenue officer, said: “The 2016 Rio Olympic Games will represent the greatest audience aggregation ever seen in Australian media. And advertisers will have an opportunity to be a part of this moment like never before.

“The Google search integration is a great example of the new ways advertisers can harness the power combination of Seven and Google. We are creating the content and building our presence on new distribution platforms that will engage our audiences and connect those audiences with our marketing partners.”

The ‘Olympics on 7’ app will be available on smartphone and tablet and a simulcast of Seven’s broadcast coverage will also be available to Android users through the app PLUS7.

Previously in March 2016, YouTube and Seven West announced a deal where more clips from Seven’s favourite television shows would be available on Seven’s official YouTube channels, enabling Seven to deliver quality Aussie content to viewers on all screens, at home and abroad.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Fast Ed, PRIA
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Bunnings stock photo
PHD Melbourne Nails Bunnings’ Media Account
23/05/2025
OMD’s DJ Sometimes Wholesome Wins Inaugural Club Unltd. Final
23/05/2025
TV Ratings (22/05/2025): Top Of The Table Dogs Toppled By The Dolphins In Treacherous Conditions
23/05/2025
Toothpaste Brand White Glo Admonished Over ‘Make The White Choice’ Ad
23/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?