Seven Teams Up With Google For Olympic Search Experience
The Seven Network has announced they have teamed up with Google to showcase Seven’s video content as part of a unique search experience during the Olympic Games, enabling sports fans to keep up to date on the latest feats from Rio from your screen, at any time.
This new search experience will help ensure that Seven’s video content is unmissable throughout the Olympics Games. Australians searching for the Olympics will now discover event schedules, medal counts, athlete information and Seven’s video highlights in Google Search.
The enhanced search experience will also link to seven.com.au/Olympics and feature ‘The Olympics on 7’ app for smartphones and tablets. Aussies will also be able to see TV schedules for individual events in local time so they can tune into Seven’s TV broadcast from Rio at just the right moment.
In addition, Seven has created a ‘7Olympics’ YouTube Channel for Australian audiences, where daily highlights, reviews, and commentaries can be found and enjoyed again and again. The ‘7Olympics’ YouTube channel will be updated frequently during the Games.
Clive Dickens, Seven’s chief digital officer, said: “This unique search collaboration with Google significantly enhances our exclusive Broadcast + Digital coverage of 2016 Rio Olympic Games. Olympics Fans will be able to search and easily find our live streaming content as well as our on-demand streams and Rio highlights.”
Kurt Burnette, Seven’s event director, Olympic Games and chief revenue officer, said: “The 2016 Rio Olympic Games will represent the greatest audience aggregation ever seen in Australian media. And advertisers will have an opportunity to be a part of this moment like never before.
“The Google search integration is a great example of the new ways advertisers can harness the power combination of Seven and Google. We are creating the content and building our presence on new distribution platforms that will engage our audiences and connect those audiences with our marketing partners.”
The ‘Olympics on 7’ app will be available on smartphone and tablet and a simulcast of Seven’s broadcast coverage will also be available to Android users through the app PLUS7.
Previously in March 2016, YouTube and Seven West announced a deal where more clips from Seven’s favourite television shows would be available on Seven’s official YouTube channels, enabling Seven to deliver quality Aussie content to viewers on all screens, at home and abroad.
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