Seven Announces 2021 AFL Partners As Record Number Of Brands Get Involved
The Seven Network has welcomed its sponsorship partners for the 2021 AFL Premiership season, which kicks off tonight with a clash between reigning Premiers, the Richmond Tigers, and the Carlton Blues.
Some of the biggest and best brands in Australia, including naming rights partner Toyota, are joining forces with Seven to present what promises to be a thrilling season of the country’s favourite winter sport.
Last year saw a strong increase in Seven’s AFL audience, including an 11 per cent jump during the Finals Series. The AFL Grand Final was the #1 TV program of 2020, with 3.86 million viewers nationally, including 3.01 million in the capital cities.
Seven West Media Chief Revenue Officer, Kurt Burnette (pictured) said this year had seen a record level of interest from companies keen to partner with the AFL and a record number of brands signing with the network.
“The 2021 AFL Premiership Season represents the greatest commitment from brands to be integrated with our live and free broadcast that we have ever experienced,” he said.
“Every single top category is represented across our team of new and returning broadcast and digital partners. Our philosophy of ‘Better Together’ has seen us work closely with each brand and their respective media and creative agencies to create and deliver bespoke solutions that meet the business objectives of each brand.”
“Seven is still the only place where brands can reach AFL audiences during play, with the 30-second solus spot following a goal the most valuable and effective 30 seconds in advertising,” he said.
“And there are still great opportunities remaining for brands to be part of the AFL, from single spot buys to major packages.”
Burnette said 7REDiQ data insights reveal that 42 per cent of the people engaging with Seven’s AFL digital content are female, 51 per cent are in the “new family” life stage, and 18 per cent shop online at least once a month.
“Our 7REDiQ insights clearly demonstrate that the AFL reaches a large and diverse audience. That audience grew last year and it will be further boosted in 2021 by the Tokyo Olympic and Paralympic Games. We are confident the Olympics will drive even more viewers to Australia’s #1 winter sport, right ahead of the start of the Finals Series.”
Colgate is one of the brands returning to Seven’s AFL coverage for 2021.
Damien Facciolo, Marketing Manager, Colgate-Palmolive, said, “following the success of our inaugural partnership with Seven on the AFL Premiership season in 2020, which helped launch the ‘Colgate Smile Strong’ campaign, we are excited to build on this with Seven in 2021.”
Eric Thomson, Marketing Director of new AFL partner Pernod Ricard, said, “we are excited about the new partnership between Jameson, our iconic Irish Whisky, and Seven, home of the AFL. We are looking forward to connecting with Seven’s passionate viewer base across the 2021 AFL Premiership season.”
Managing Director Seven Melbourne and Network Head of Sport, Lewis Martin, said the 2021 season is shaping up to be a great one for both viewers and brands partnering with Seven.
“The 2020 AFL Premiership Season was unlike any other in history. The challenging circumstances of the COVID-19 pandemic forced the whole sport, including Seven, to innovate and deliver new experiences, resulting in a great outcome for fans.
“This year we’re building on both our experience from 2020 and our decades of broadcasting the AFL to bring our audiences the very best live and free experience. It’s going to be a gripping, tight season and we can’t wait to bring all the excitement and action to our audiences and our partners.”
Latest News
TV Ratings (18/04/2024): I’m A Celebrity Wins Prime Time And Key Demos
Aussie viewers can be a harsh lot at times. Only days after Ellie Cole bled her heart out, she has been sent packing.
Effie&co Launches New ConnectAsia Division To Help Aussie Brands Market To Asian Consumers Overseas & At Home
Not provided is advice on using chopsticks and not spilling ramen down your shirt.
Cashrewards Sets Out Stall For New CMO
Thinking of applying for the Cashrewards CMO gig? Here are some insider tips that, yes, are tantamount to cheating.
‘I Ask For The TV Industry To Stand Up And Defend Itself’ – Seven Boss James Warburton Steps Down
The Seven supremo heads for the exits after five years. Here's hoping the Spotlight team organised the farewell bash.
Poh! Jamie! Adriano! Paramount ANZ reveals its tasty plans for this year’s MasterChef
It's your fan's guide to this year's MasterChef! Although no tips on how to pronounce crudités or use a un fait-tout.
Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch
We love a Mood Tea here at B&T. Although we do store old screws and nails in the International Roast caterer's tin.
Opinion: When Culture Starts Eating Itself: Navigating The Age Of Self-eating Nostalgia
Born boss David Coupland asks is adland going through a nostalgia period? But please, no repeats of Best Of Red Faces.
Who’s Going To Cannes?! The TikTok Young Lions Winners!
It's Aussie adland's next gen! They're off to Cannes with high hopes of bringing back a Lion & a foot-long Toblerone.
Adobe Launches Express Mobile App With Firefly AI
Want to be the coolest kid at Friday staff drinks but forgot your retro Nikes? This new Adobe wizardry may do the trick.
ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
Industry duo takes its publishing roadshow to Brisbane. Was disappointed no male attendees were wearing walk socks.
B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
B&T TV heads to Wavemaker's Sydney digs to interview two staffers from its New York & LA digs. If that makes sense?
HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
Much like the fête's prized chutney wears a blue winners sash, so too should this top initiative from HoMie & Champion.
Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
This beer ad wants to take you back to summer! Just minus any chance of a shark attack on your morning bus commute.
Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
Are you one of the lucky ducks heading to Cannes in June? Check out the headliner acts you'll be queueing hours to see.
Scroll Media Recruits Costa Panagos From Twitch
Costa Panagos set to bring South American flair to the Scroll offices. Assuming that he is, indeed, South American.
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
Born around the 2000s? Need to amp up your AI creds? This guide's for you (although it's not really that age specific).
General Motors Snares Heath Walker From Scania
Do you rage about oversized American cars on our roads? You need to bail up Heath Walker at parties & industry events.
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.