Commercial Radio Advertising Revenue Falls Across Australia

Commercial Radio Advertising Revenue Falls Across Australia
SHARE
THIS



Ad revenue for metro commercial radio stations fell by 10.2 percent to $181.432 million in the September quarter of 2019, from $202.109 million a year ago, according to data by Deloitte.

Ad revenue fell in all capital cities, with the largest market, Melbourne, down 8.68 per cent to $59.371 million and Sydney down 11.44 per cent to $55.043 million compared to this time last year.

Brisbane was 6.70 per cent lower at $28.938 million, Perth declined by 15.87 per cent to $22.247 million and Adelaide dipped 9.39 per cent to $15.832 million.

CRA chief executive officer Joan Warner said: “The results were not unexpected given the challenging overarching economic influences and broader market conditions.

“In response to this challenging environment the industry pro-actively launched a marketing initiative in August, alongside major radio advertisers including ALDI, Qantas and Coles Liquor to remind businesses of the effectiveness of advertising and the benefits of maintaining investment in marketing to grow brand awareness and revenues.

“The December quarter leading into Christmas is usually the busiest, and we hope to see the market stabilise before returning to growth.”

The Deloitte figures report actual revenue received by metropolitan commercial radio stations and include all agency and direct revenue.

Please login with linkedin to comment

ad revenue commercial radio

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]