Good SEO Will Revolutionise Your Online Business: Here’s How

Search Engine, Searching, Internet, Web Page
B&T Magazine
Edited by B&T Magazine



SEO (Search Engine Optimisation) is a complex but crucial tool for ensuring that potential customers can access businesses’ websites by increasing both the quantity and quality of web traffic reaching a site.

 This is done through a variety of techniques that range from copywriting and web design, to crafting a sophisticated network of backlinks to improve a site’s page ranking and usability.

By prioritising user experience, SEO tools ensure that visitors are not just driven to a website, but that they also want to stay there. This, combined with strategies to ensure that sites appear on Google’s first page, help create a business that is relevant, accessible, and ultimately successful.

Reliance on search is prominent for Australian consumers, not least because of COVID-19 and the subsequent lockdowns, when reliance on online services became the norm.

The pandemic has made it increasingly important for businesses to be as visible as possible on search, which can only be achieved through SEO.

Bali Villa Escapes, a villa management agency aimed at Australian and New Zealand consumers, saw sales increase by over $1 million in less than two years after implementing SEO strategies.

They were an infant start-up without much budget trying to compete in an oversaturated online market. After employing the services of SEO Sydney Experts, Bali Villa Escapes increased its marketing share by more than four hundred and fifty per cent and generated over 40,000 unique visits per month.

Good SEO requires a multi-tiered strategy, which combines content, keywords, and web design.

For Bali Villa Escapes, SEO Sydney Experts focused on web design, specifically maximum conversion rates, and established trust through monthly blog posts and managing online reviews on Trustpilot.

Now, two years on, Bali Villa Escapes has become one of Australia’s largest villa booking websites.

Steven Walberg (pictured below), founder of Hopping Mad and SEO Sydney Experts emphasised that a multi-layered strategy is crucial.

“If you are planning to have a successful SEO campaign, you cannot rely on backlinks alone. You need to have all your online marketing strategies implemented at the same time – like content writing, social media and, above all, conversion-focused landing pages.”

There must be a synthesis of off-site and on-site approaches, but many SEO companies focus explicitly on one or the other.

Off-site includes strategies like link-building, something SEO Sydney Experts specialises in. Link-building is when a website has a network of links to other sites, such as articles or reviews featuring your content. A good SEO specialist will work with sites that are relevant to your industry to publish content from your site and build trust.

While link-building is one of the most difficult and time-consuming elements of SEO building, it is also the most rewarding.

On-site strategies rely on ensuring that the website itself is appealing, easy to navigate, and intuitive to use. This is particularly important as when users spend longer on a website, the more valuable it becomes as a deposit for information.

Google is more receptive to websites where users spend more time clicking through options and reading deeply. This is why SEO requires more than just a ‘get on the first Google page’ approach. To maintain good rankings, users also have to stay on the site.

Every website needs a unique SEO strategy depending on what they may be struggling with. For SEO Sydney Experts, creating a bespoke plan is a five-step process.

The first is home page analysis, where they assess whether people are clicking on the site’s tabs through to revenue-driving pages.

Second, the key pages of the site and updated and fine-tuned on the back of analysis assessing how long people spend on the page.

Third, SEO Sydney Experts create engaging, fast-to-load graphics to improve both the look of the site and the user experience.

Fourth, they assess the mobile-friendliness of the site. Consumers are increasingly using their phones to search, so having a site that is only accessible to desktop users is limiting.

The final stage is refining the site by removing all irrelevant content and graphics.

What this achieves is a sleek, easy-to-use website that, combined with off-page strategies and keywords, is ideal for Google’s first page and user engagement.

Indeed, SEO Sydney Experts have successfully led to fifty-seven websites ranking on page one of Google. Reviews of their service, which has four-point-eight stars on Google, include one customer whose business declined over COVID-19. Thanks to SEO Sydney Experts, they were able to see improved results in two months.

One of the most important offerings is white label SEO, where ad agencies and marketers work with SEO providers to outsource SEO work for the agency’s clients.

For Walberg, “if you have clients that need SEO or want to improve their rankings but you don’t have the tools or technical know-how, then white label SEO is the perfect option.”

“It’s a win-win for both of us. You help the client, and we help you!”

Delivering SEO on this level means a significant return on investment for clients.

Sydney SEO Experts offer a free SEO audit, which assesses whether the on-page content of a site is limiting its Google capabilities by being in violation of the engine’s guidelines.

According to Google, when a site is not listed on their index, it is often because the site’s design has made it difficult for Google to search, or crawl, through, or the site isn’t well connected to other sites on the internet.

This again consolidates the importance of on and off-page strategies – backlinking and website usability are both equally important for SEO.

Having an SEO audit analyses issues like content, speed, bounce rates, and URL structures, and flags ones that might be hindering search engine ratings.

Poor SEO practises can lead to reduced visibility of a site, or even lead to it being penalised by Google.

Discover how Sydney SEO Experts can help ensure that your website is doing the most it can for your business here.




Please login with linkedin to comment

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]