SEO For People Who Don’t Know What SEO Stands For

SEO For People Who Don’t Know What SEO Stands For
SHARE
THIS



Search engine optimisation (SEO) is an ever-changing beast and for some who don’t really know what it all means when someone mentions the acronym, we’re here to be your handy guide to flick to.

SEO means optimising your website so it comes up in search engines when others are looking for it, or looking for things about what you publish about. There’s a multitude of ways to enhance a website’s SEO. Google is arguably one of the world’s largest search engines and one to optimise for.

SEO experts OMG (Online Marketing Gurus) says there’s two things Google looks at when it’s arranging the search order; relevancy and authority.

Relevancy indicates how relevant your content is to what the searcher is searching for. Authority refers to how your content is viewed, whether others rate the content well and link back to it.

And in order to up the authority and relevancy, these tips from OMG will work wonders.

Be unique:

Don’t just copy someone else’s work. Make sure you put in what makes you unique and why people should choose you.

OMG also recommends including photos and videos where appropriate of helpful content, as it will add more value for Google – and more chance of being pushed up the search list – as well as helping searchers gain trust in your website.

Google further recommends creating unique page titles. It’s these keywords that are highlighted when searching, so avoid using titles that don’t reflect the content.

Target keywords:

While it’s an outdated method to shove a whole heap of keywords in (the words people might search), says OMG, there still needs to be some in there.

“This is a very touchy subject, especially with the recent changes in Google’s algorithm,” said OMG’s blog. “Some SEO’s say you should have a keyword density of 10 per cent some say 2 per cent, so what’s right and what’s wrong?

“The truth is there is no definite answer.”

Optimse for mobile:

Google recently updated its algorithm to make the most of mobile sites. When users search on a mobile, a non-optimised site where the searcher has to zoom and around the page is not ideal. Those sites are pushed down the search page.

So make sure your site looks sexy on mobile.

Accommodate for social networks:

There’s no escaping social media. OMG recommends making the ones your brand is on accessible on the webpage, so users can share the word about your brand. However, the SEO gurus note making sure the page is actually worth sharing – which goes back to the ‘unique content’ point.

Read more about SEO here. Or check out Google’s publication on the craft.

Please login with linkedin to comment

Collaboration festival marketing GOFB monkey shoulder

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]