Search engine optimisation (SEO) is an ever-changing beast and for some who don’t really know what it all means when someone mentions the acronym, we’re here to be your handy guide to flick to.
SEO means optimising your website so it comes up in search engines when others are looking for it, or looking for things about what you publish about. There’s a multitude of ways to enhance a website’s SEO. Google is arguably one of the world’s largest search engines and one to optimise for.
SEO experts OMG (Online Marketing Gurus) says there’s two things Google looks at when it’s arranging the search order; relevancy and authority.
Relevancy indicates how relevant your content is to what the searcher is searching for. Authority refers to how your content is viewed, whether others rate the content well and link back to it.
And in order to up the authority and relevancy, these tips from OMG will work wonders.
Don’t just copy someone else’s work. Make sure you put in what makes you unique and why people should choose you.
OMG also recommends including photos and videos where appropriate of helpful content, as it will add more value for Google – and more chance of being pushed up the search list – as well as helping searchers gain trust in your website.
Google further recommends creating unique page titles. It’s these keywords that are highlighted when searching, so avoid using titles that don’t reflect the content.
While it’s an outdated method to shove a whole heap of keywords in (the words people might search), says OMG, there still needs to be some in there.
“This is a very touchy subject, especially with the recent changes in Google’s algorithm,” said OMG’s blog. “Some SEO’s say you should have a keyword density of 10 per cent some say 2 per cent, so what’s right and what’s wrong?
“The truth is there is no definite answer.”
Optimse for mobile:
Google recently updated its algorithm to make the most of mobile sites. When users search on a mobile, a non-optimised site where the searcher has to zoom and around the page is not ideal. Those sites are pushed down the search page.
So make sure your site looks sexy on mobile.
Accommodate for social networks:
There’s no escaping social media. OMG recommends making the ones your brand is on accessible on the webpage, so users can share the word about your brand. However, the SEO gurus note making sure the page is actually worth sharing – which goes back to the ‘unique content’ point.
Hayley Fisher [pictured] is the AUNZ Country Manager at Adyen. In this op-ed, she discusses the upcoming holidays sales season and explains marketers can help drive sales. Over the 18-months the pace of ecommerce has accelerated to new heights. According to latest figures from the Australian Bureau of Statistics (ABS), a record $44.2 billion was […]
TPG Telecom has announced it will hold a creative pitch to further develop the Vodafone brand here in Australia. Last year’s merger between Vodafone and TPG brought together a family of brands under the TPG Telecom group, with the creative shift to position Vodafone for the future. While Vodafone’s long-standing relationship with WPP will continue, […]
Following 18 months of intermittent lockdowns across Australia, shopping centre giant Westfield is launching a new service that will tap into the ecommerce boom. The new service, named Westfield Direct, will take on the likes of Australia Post by providing shipping directly to customers. Shoppers will also be able to select items from an online […]
SBS has been recognised as one of Australia and New Zealand’s Most Innovative Companies, in the prestigious annual list published by the Australian Financial Review and Boss Magazine, from over 700 nominated organisations. Ranked third on the Media and Marketing list, SBS was the only media company to make the list, recognised for its growing and evolving multilingual digital services, exemplifying SBS’s innovative culture and strategy. SBS provides multiplatform services in more than […]
Twitter has confirmed it is experimenting with a new ad format which will see ads placed within conversation threads for the first time. The company’s Revenue Product Lead Bruce Falck made the announcement on Thursday. “Starting today, we’re trying something different and testing a new ad format in Tweet conversations,” he posted on Twitter. “If […]
In exciting news today, Mushroom Group is thrilled to announce much lauded Aussie music program The Sound will return to the ABC this November! Celebrating some of our best musical talents since its launch in 2020, The Sound Season 3 will debut on Sunday 7 November at 5.30pm (local time). Viewers can watch The Sound on ABC TV each Sunday afternoon or catch up with the latest episodes via ABC iview. Across Season […]
Strategic design and innovation company AKQA has received the top industry ranking in the 2021 AFR Boss Most Innovative Companies List. This is the third consecutive year the company has been acknowledged by the AFR for its commitment to innovation in the media and marketing category. The Most Innovative Companies Awards were presented via a […]
National news brand, The Australian, has launched a new podcast from Hedley Thomas, Shandee’s Story. Shandee’s Story is the culmination of six months’ work by Thomas, the award-winning investigative journalist behind The Teacher’s Pet and The Night Driver podcasts. The podcast investigates a harrowing cold case. Shandee Blackburn was left to die after a frenzied knife attack as she walked […]
Greater Bank has won a Silver Award at the 2021 Step Two Intranet & Digital Workplace Awards with its Intranet Built on the Elcom Digital Employee Experience Platform. The global awards recognise outstanding contributions to the fields of intranets and digital workplaces, honouring remarkable solutions that deliver business value to their organisations and then share […]
Two new research reports have revealed key drivers for ‘commerce content’ and the massive revenue opportunity it presents for digital publishers and brands. Published by independent media organisations, commerce content allows readers to understand the goods and services promoted by an editorial team. It’s now a major part of the partnership ecosystem, and a way […]