Sensis is launching its first ever brand campaign, created by Ogilvy Melbourne.
The campaign demonstrates the complicated balancing act businesses must maintain in order to keep growing and highlights Sensis’ supporting role, especially in the small to medium business (SMB) arena.
Sensis’ director corporate affairs, Libby Hay said the time was right for the company to launch a campaign focusing on the essence of what they offer customers, and the role Sensis can play in their growth.
“Our customers are already digitally savvy; it’s the marketing side of the equation they’re finding overwhelming. They’ve told us staying on top of marketing their business often feels like dealing with an untameable beast,” she said.
“Sensis can offer SMBs the support, guidance and tools to help them bring their marketing under control and give their business the competitive edge, hence the tagline – Sensis, Australia’s marketing partner.”
Sensis has transformed itself over the past few years, moving from a print directory-based company to one of the largest digital marketing services businesses in Australia with over 200,000 customers. Through its digital assets, Sensis can offer advertising, directory listings, SEO, SEM, websites and a host of other tools to help get Australian SMBs growing online.
The campaign will launch in Melbourne via TV, radio, digital and outdoor.
Director Corporate Affairs: Libby Hay
Marketing Operations Manager: Rebecca Ballantyne
Agency: Ogilvy Melbourne
Director: Matt Murphy
Production Company: Good Oil
VFX / Grade: Alt VFX
Music Negotiations: Music Mill
Music Track: Gonna build a mountain (First released by Anthony Newley, 1961 and covered by Sammy Davis Jr 1962, reproduced for the Sensis TVC)
Composer: Jonathan Dreyfus
Sound Mix: Sound Lounge
Lead Actor: Scott Harrison
Supporting Actors: Charlotte Connor and Timothy Abdalla
Location: Goulburn Airport, NSW
Media agency: Found
A new global report on the damaging effects of promoting fossil fuels has singled out Australia as being uniquely compromised by agencies lobbying for oil, gas and coal. The joint study by Australian organisations Comms Declare and Clean Creatives lists the 90 advertising, marketing and PR agencies that have hampered cuts to greenhouse gas emissions […]
Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]
Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]