Sense Communications has expanded its client portfolio with two new signings this month. Cannoleria and Sweet Greek will join the agency’s other food clients, which include Prahran Market, That’s Amore Cheese, Mister Bianco and Massi restaurants.
The agency will develop and implement PR strategies for Cannoleria and work on both PR and Marketing campaigns for Sweet Greek.
Cannoleria was created in 2018 by That’s Amore Cheese and has built a reputation as making some of the best cannoli available. The brand specialises in the traditional Sicilian dessert where the delicate tubes of golden, crunchy pastry are filled fresh daily with That’s Amore Ricotta and natural ingredients to create an endless variety of flavours. Cannoleria has two permanent stores in Melbourne as well as a number of regular pop-ups and Cannoli Carts, which are available for private functions and corporate events.
Sweet Greek has established itself as a renowned Greek food brand, and owner Kathy Tsaples is often referred to as ‘Melbourne’s Godmother of Greek cuisine’. With a shop at Prahran Market, catering division, two eponymous books and a new delivery service ‘Home Sweet Home’, Sweet Greek is a Melbourne foodie institution.
“We are thrilled to be expanding our food portfolio with the addition of popular brands Cannoleria and Sweet Greek. While the agency works across different industries, food is where the foundation of our business lies and we love to work with companies that display such passion in what they do,” says Sense Communications founder Leanne Baker.
“To say that 2020 has been tough for the entire food and hospitality industry in an understatement, so we have been working hard with our clients to create effective strategies to build resilience during this time. As a collective of senior communications consultants, we are proud to be able to deliver big agency experience and results with boutique agency service and cost.”