The Works continues to attract senior talent following a series of new business wins with former G2 creative director Leo Bajzert joining as creative lead and Host group account director Joanna Gray starting in the newly created role of head of project management.
Bajzert joins The Works after a period of freelancing and prior to that as creative director at global brand activation agency G2. He has also worked at Euro RSCG KLP in London as well as Wunderman and George Patterson Bates in Sydney and is experienced in direct, digital, shopper marketing and sales promotion on brands including Procter & Gamble, Ikea, Vodafone, Bankwest and Ford.
At Host, Gray headed up Tourism WA, Campari Group, BT Financial and the NBN during her more than two years at the agency. She will take charge of a number of clients at The Works in addition to managing the team of creative project managers and leaders.
The role has been newly created following a series of new business wins over the past 12months including Sunbeam, Keno, Tetley and NRMA Group.
Gray has over 12 years experience gained at some of New Zealand’s most regarded agencies including Colenso BBDO. She has extensive experience in big brand, digital and social and was group account director at creative hotshop Josh& Jamie which was sold to STW’s Assignment Group in 2011.
The new appointments follow the addition of Andy Pilkington as creative strategy director in February this year.
Kevin Macmillan creative partner and co-founder of The Works said: “We’re an ambitious agency looking for ambitious talent and Leo and Jo are definitely that. They are experienced professionals that have both worked at big agencies delivering for their clients and will be great additions to The Works as we continue to grow.”
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]