B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • Thinkerbell
  • Anthony Albanese
  • AFL
  • NRL
  • Federal Election
  • Cannes Lions
  • State of Origin
  • AI
  • ARN
  • Channel 10
  • Spotlight on Sponsors
  • B&T Women in Media
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Senior Hires Bolsters Fiftyfive5 Shopper Offer
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Senior Hires Bolsters Fiftyfive5 Shopper Offer
Media

Senior Hires Bolsters Fiftyfive5 Shopper Offer

Louise Gardiner
Published on: 2nd February 2016 at 6:44 PM
Louise Gardiner
Share
2 Min Read
SHARE

Fiftyfive5 has invested in Shopper and Category capabilities with two senior hires, Sue Temple and Peter Firth.

“We are delighted to announce a significant development of our research and consulting capabilities into retail strategy, category management and shopper insights with the appointment of Sue Temple and Peter Firth,” Fiftyfive5 partner Darren Kemp said.

Combining their extensive experience and expertise in Shopper with our proven consumer, brand and marketing capabilities, consolidates our skills in this area and most importantly our ability to help clients find opportunities for growth in the store.”

Sue Temple joins the now 50 strong team at Fiftyfive5, as director Shopper and Category, from Woolworths, where she was focused on insights capabilities for the Supermarkets commercial team.

This included the design and implementation of a collaborative category planning process with suppliers and a breakthrough range, space and merchandising initiative, both enabled by new data tools, software and training programmes.

Prior to this, Temple spent over 20 years working for blue chip FMCGs, including both PepsiCo and Coca-Cola across numerous markets of Europe, Middle East and Africa and is one of the most experienced executives globally in her area of expertise.

Peter Firth joins the team as consultant from TNS in Melbourne where he was the national lead for Shopper Insights and worked across multiple sectors, methodologies and clients since his transfer in 2011 from the UK office.

His focus included driving an internal appreciation of shopper insights within organisations and creating impactful research solutions to business challenges. He also has deep experience in the technology sector, working on a global shopper framework and research offer.

“We are delighted to be attracting the calibre of professionals such as Sue and Peter to our business,” Kemp added.

“These appointments reflect the increasing importance, we see and our clients are demanding, in uncovering retail, category and shopper insights and combining them with consumer, brand and marketing research to reveal new opportunities for innovation and growth.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Executive Channel
Share
By Louise Gardiner
Follow:
I love my job! Why? Because I get to meet some of the smartest people around and then match them to great opportunities at a brilliant company. Fiftyfive5 is a research business that combines strategic marketing expertise with a deep understanding of consumers. By leveraging proven processes and research expertise we deliver clearly identified insights that help drive truly actionable outcomes - ones that can actually be implemented within the clients' business and ensure the investment in research and insights delivers growth. Fiftyfive5 is not a conventional research agency and we don’t want to be one. We have a passion for thinking and doing things differently and challenging the norm to help our clients drive growth. If this sounds like the place for you, why not get in touch? [email protected]

Latest News

Diversity Council Australia Celebrate Its 40th Birthday With New Brand Identity
23/06/2025
The B&T Awards Are Back!
23/06/2025
Cannes Lions Investigating Grand Prix Win Amid Claims Of Manipulated Submission
23/06/2025
Carat & The South Australian Tourism Commission Continue Their partnership With ‘The Simple Pleasures Guide To Winter
23/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?