Sendle’s New Earth Day Campaign Is Truly Un-Bearable

Sendle’s New Earth Day Campaign Is Truly Un-Bearable

    The art installation, a lovechild of Australian courier Sendle and artist Laurence Vallieres, comes at the paw-fect time to promote Earth Day.

    Using recycled cardboard to craft a 10-foot sculpture of two endangered grizzly bears, the Seattle-based piece aims to showcase the damage online shopping can have on the environment.

    The colossal bears are just one part of the larger #ThinkBeforeYouShip campaign, which is one of Sendle’s ongoing projects focusing specifically on Earth Day.

    Vallieres chose the grizzly bear as his inspiration for the piece as they are heavily endangered in the US, with only 1500 left thanks to habitat loss and climate change.

    While the eCommerce sector has boomed in recent years thanks to covid-19 forcing people to move their shopping online, the damage done to the environment by this shift is perhaps less obvious to the average consumer.

    In 2021, Sendle saw a 98 per cent increase in parcel volumes compared to pre-pandemic levels in 2019. As consumer behaviours change and eCommerce becomes a necessity, the industry as a collective needs to create more sustainable solutions to reduce its environmental impact.

    “The campaign aims to drive awareness of the environmental impact of our online shopping addiction. We all feel the effects when stuffing packaging into our bins at home, but the unseen damage comes in the form of the carbon emissions of the delivery of our online purchases.” said Eva Ross, chief marketing officer at Sendle.

    “The cardboard is a symbol of our packaging — an integral part of the eCommerce industry — and the Grizzly Bear is an example of the threatened species that come about through climate change. We hope this symbol impresses upon everyone to think before you ship and to choose a more sustainable option.”

    The work was produced in close collaboration with fellow Australian company and sustainability experts Republic of Everyone.

    Ben Peacock, founder and director of Republic of Everyone said: “By partnering with fellow B Corp Sendle, we’re hoping to encourage both online stores and shoppers to choose carbon neutral shipping, and help solve this challenge.”

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