Send A Christmas Voice Message In A Coca-Cola Bottle

Send A Christmas Voice Message In A Coca-Cola Bottle
SHARE
THIS



Spanish-based digital agency Gigigo has designed a Coca-Cola bottle cap which lets customers record 30-second voice messages which are played by twisting the beverage open.

The limited-edition bottles will be available in two stores in Sicily, with some distributed to influencers in Central and Eastern Europe. If those test runs prove successful, a larger scale campaign could potentially start next year.

The YouTube clip is describes the product: “Christmas is around the corner and with it, so many people trying to surprise their loved ones. The problem is some people just aren’t good at surprises. Inspired by them, we created Message in a Bottle –a groundbreaking limited edition special cap that allows people to record messages up to 30 seconds long and play them back when twisting the cap to open the bottle”.

CREDITS
Client: The Coca-Cola Company
Product: Coca-Cola
Title: “Message in a Coca-Cola Bottle”

Agency: David
Executive Creative Directors: Joaquín Cubría, Ignacio Ferioli
Creative Director: Ignacio Coste
Art Director: Juan Gutierrez
Copywriter: Nicolas Deferrari
Head of Production: Brenda Morrison Fell
Executive Producer: Florencia Albizzati
General Account Director: Emanuel Abeijon
Account Director: Justina Lioy Lupis
Account Executive: Candela Camacho

Production Company: Landia
Director: Lucas Shannon
Executive Producer: Diego Dutil
Director of Photography: Agustin Claramunt
Wardrobe Stylist: Valentina Luque
Art Direction: Cecilia Guerriero
Post Producer: Luciano Taccone
Editor: Daniel Farman
Postproduction House: Labaque
Sound: Elefante Resonante
Music: Cluster

Agency: Gigigo Group
Chief Executive Officer: Sergio Llorens

Client: Coca-Cola
IMC Director: Jose Antunes
Creative Excellence Director: Paloma Azulay
Senior Creative Excellence Manager: Camilla Zanaria
Senior Shopper Manager: Laura Gurrieri
CIC Manager: Demi Kazasi
Marketing Manager Experiential: Thomas Portenseigne
Senior Brand Manager: Nadine Wagner
Brand Director: Milica Vulicevic Basorovic
Marketing Director: Nadeem

Please login with linkedin to comment

David Gigigo Group Sirens

Latest News

From [MediaCom] Russia With Love! Meet New Aussie CEO Yaron Farizon
  • Media

From [MediaCom] Russia With Love! Meet New Aussie CEO Yaron Farizon

MediaCom’s recent hunt for a new CEO went global, ultimately delivering the globetrotting Yaron Farizon to its North Sydney headquarters. And Farizon certainly comes with the right pedigree. Born in Kiev in the Ukraine, educated in Israel, he worked for P&G as a business director for eight years through the UK and Eastern Europe before […]

by B&T Magazine

B&T Magazine
Shopper Promotes Within Its NSW Sales Team
  • Media

Shopper Promotes Within Its NSW Sales Team

Shopper has promoted Samantha Barron to Group Sales Manager and Jessica White to Business Manager in Sydney to strengthen agency partnerships and continue providing best-in-market sales support to Shopper’s NSW agency clients.

Majella Pinnuck Returns To Anna Whitlam People As Senior Associate, Executive Search, Corporate Affairs & Communications
  • Marketing

Majella Pinnuck Returns To Anna Whitlam People As Senior Associate, Executive Search, Corporate Affairs & Communications

To mark Majella Pinnuck’s return, AWP spoke to her about why she has come back, the hybrid that skills that today’s large organisations need in their corporate affairs and communications professionals, and the challenge of finding candidates with the right skillset. Pinnuck (pictured) started at AWP after she graduated with a bachelor’s degree in Law […]

The MFA Launches A Diversity, Equity And Inclusion Advisory Council
  • Advertising
  • Media

The MFA Launches A Diversity, Equity And Inclusion Advisory Council

The Media Federation of Australia (MFA) has launched a Diversity, Equity and Inclusion Advisory Council, consisting of 13 media agency professionals from diverse backgrounds, with the aim of providing guidance to the industry across all facets of diversity and inclusion. The MFA DE&I Advisory Council will promote the MFA’s ambition to build a diverse, equitable […]

Theory Crew Snares Four New Clients
  • Marketing

Theory Crew Snares Four New Clients

One month into the new financial year, Melbourne-based agency Theory Crew has won four new clients across the beauty and FMCG divisions. New clients include the gourmet fruit spread range from France St. Dalfour; organic tea range Higher Living, new to market Australian baby skincare range from Biophysics Group Avo Baby, and soon to be […]

SCA Appoints 2020 Brian White Scholarship Winner As Part Of Regional Investments
  • Media

SCA Appoints 2020 Brian White Scholarship Winner As Part Of Regional Investments

SCA has appointed Commercial Radio Australia Brian White Scholarship winner Zac De Silva (pictured) to its Albury newsroom as it invests in new talent for regional radio newsrooms nationwide. De Silva received the prestigious Brian White Scholarship in 2020 and completed a paid internship at SCA as part of the award. He is just one […]

Spinach Appointed By Property Developer Beulah
  • Marketing
  • Media

Spinach Appointed By Property Developer Beulah

Spinach has been appointed to manage the media strategy, buying and data capabilities for Australian property developer Beulah. The Melbourne-based developer has several projects in the works including STH BNK by Beulah, one of the most ambitious developments to be undertaken in Australia. With backing from the City of Melbourne’s Future Melbourne Committee, the $2 […]

Digitas APAC Appoints Adrian Farouk To CEO
  • Media

Digitas APAC Appoints Adrian Farouk To CEO

Digitas, the Connected Marketing Agency, part of Publicis Groupe, has announced the promotion of Adrian Farouk as CEO of Digitas APAC. Farouk (pictured above) is currently CEO of Digitas & Epsilon ANZ, he will take on the new role with immediate effect whilst continuing his leadership at Epsilon, the group’s data and tech platform business […]

Magnite Confirms Australian Leadership Team
  • Media

Magnite Confirms Australian Leadership Team

Magnite (Nasdaq: MGNI), the world’s largest independent sell-side advertising platform, today announced that James Young will remain as Managing Director of Australia for Magnite following the acquisition of SpotX.