Seismic, the global leader in marketing and sales enablement, today announced a major update to its content collaboration feature, Seismic WorkSpace.
Leveraging Seismic’s integration with Salesforce, Seismic WorkSpace can now be powered by Salesforce opportunity data, automatically creating content folders and bringing in the right people to add new layers of intelligence and efficiency to marketing and sales content collaboration and collection.
“Sellers spend an average of 30 hours per week searching for and creating content. Meanwhile, 78 percent of executive buyers report that said content is irrelevant to their needs. Clearly there is a disconnect between the time invested by sellers in their content methods and the intended result,” said Doug Winter, Seismic CEO and co-founder. “Today’s announcement helps fix this by automating the process of pulling in the right people and collateral for every opportunity, resulting in the most efficient and effective preparation for every interaction through the collective knowledge of the team.”
Seismic WorkSpace offers robust content collaboration capabilities for sales and marketing teams working together on important opportunities. Features include the ability to review and provide feedback on documents and presentations via comments and content mark-up, and video annotation, allowing team members to provide frame-by-frame commentary and presentation coaching. Via Seismic’s mobile apps and offline sync, team members have access to materials wherever they are and regardless of internet connectivity.
When integrated with Salesforce, WorkSpace folders are now automatically created and shared with others involved on each Salesforce opportunity along with the most relevant content—both internal and external-facing—centralising content collection and collaboration efforts right within Salesforce.
“Customers looking to derive more value out of their Salesforce investment rely on our deep integration with the CRM leader to ensure that they can wield the full power of Seismic alongside every opportunity,” said Winter. “We’re now taking that integration a step further by using Salesforce data to streamline what has traditionally been a manual and time-intensive process for sales teams: ensuring that the right people are always providing feedback on essential content such as presentations prior to important interactions with buyers.”
Announced in April 2016, Seismic WorkSpace has quickly become one of the most popular and acclaimed features within Seismic. Thus far in 2017, Seismic WorkSpace has won a Gold Stevie Award for Best Collaboration Solution, was named Best Document Management Tool in the 2017 WealthMangement.com Industry Awards, and was a finalist for Best B2B Productivity Tool in the 2017 MITX Awards.
Please login with linkedin to commentSeismic
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]
Agency Digitas ANZ has developed its own unique brew of beer, galvanizing the team to channel its expertise in data, technology, digital media and creative. The brainchild of senior creative at Digitas, Nick Duron – Digitas’ ‘Unicorn Punch’ comes in alcoholic and non-alcoholic varieties and was created as a means of making Australian and New […]
As Australia prepares to hit its 70 per cent nationwide double vaccination milestone, a new study from Afterpay reveals how Gen Z and Millennials are ready to Press Play on their lives, after 9 in 10 (88 per cent) missed key life events through lockdowns. From hitting restaurants, cafés and pubs and jetting off overseas, […]
New data from Hootsuite and We Are Social reveals that as of June, social media user numbers have jumped by 13 per cent since the same time last year, with the latest data showing an increase of more than half a billion users in just 12 months. The Digital 2021: July Global Statshot report revealed key findings […]
Producers Rodney Rigby and Junkyard Dog Productions have announced that the worldwide smash hit, Tony and Olivier award-winning musical COME FROM AWAY, has reopened at the Capitol Theatre in Sydney. The pandemic led to all theatre shows closing curtains in Sydney, however, with vaccinations rates soaring and restrictions easing, the theatre is back and Sydney […]
Former PMs, high-ranking politicians and climate experts blow the whistle on how Australia became an international climate change pariah in the new Guardian Australia podcast series, Australia v the climate. Guardian Australia will release a special investigative podcast series ahead of the Cop26 global climate summit, scrutinising Australia’s role in the climate crisis over more […]
TBWA\Sydney Group has announced two new key promotions of Nitsa Lotus to chief growth officer and Tanya Vragalis to managing director. In her new role, Lotus will be focused on leading growth initiatives and innovation across each of the agencies within the TBWA\Sydney Group – TBWA, Eleven, Fleishman Hillard, Fabric and Bolt – as well […]
The beauty industry needs to reflect greater diversity both in front and behind the camera, as consumers increasingly align with brands that share their values, according to a panel of leading experts speaking at Are Media’s latest insight series TRENDtalks: Beauty. Hosted by leading Australian beauty expert and presenter Michael Brown, TRENDtalks: Beauty also highlighted […]
Findings from the latest Podsights Benchmark Australian Report shows ARN’s iHeartPodcast Network is a market leader in advertising effectiveness and continues to perform well above global benchmarks. Through its partnership with Podsights, ARN is setting the standard for podcast advertising measurement, providing commercial partners with data-led insights to ensure maximum engagement and conversion with iHeartPodcast […]
Advertising revenue for metropolitan commercial radio stations reached $53.149 million in September, reflecting a year on year rise of 12.7 per cent, according to data compiled by Milton Data and released by industry body Commercial Radio Australia (CRA). September quarter ad revenue totalled $151.373 million, up 16.1 per cent from the corresponding period a year […]
GAMURS Group, the esports and entertainment media network that reaches more than 100 million passionate gamers globally per month, has announced the appointment of Alex Walker as its vice president of content for the Asia Pacific region. Walker joins GAMURS after more than six years at Allure Media and Nine’s Pedestrian Group, where he was […]