Seismic Announces Major Salesforce Integration Update

City Lights series. Backdrop of technological fractal textures on the subject of science, technology, design and imagination
B&T Magazine
By B&T Magazine
SHARE
THIS



Seismic, the global leader in marketing and sales enablement, today announced a major update to its content collaboration feature, Seismic WorkSpace.

Leveraging Seismic’s integration with Salesforce, Seismic WorkSpace can now be powered by Salesforce opportunity data, automatically creating content folders and bringing in the right people to add new layers of intelligence and efficiency to marketing and sales content collaboration and collection.

“Sellers spend an average of 30 hours per week searching for and creating content. Meanwhile, 78 percent of executive buyers report that said content is irrelevant to their needs. Clearly there is a disconnect between the time invested by sellers in their content methods and the intended result,” said Doug Winter, Seismic CEO and co-founder. “Today’s announcement helps fix this by automating the process of pulling in the right people and collateral for every opportunity, resulting in the most efficient and effective preparation for every interaction through the collective knowledge of the team.”

Seismic WorkSpace offers robust content collaboration capabilities for sales and marketing teams working together on important opportunities. Features include the ability to review and provide feedback on documents and presentations via comments and content mark-up, and video annotation, allowing team members to provide frame-by-frame commentary and presentation coaching. Via Seismic’s mobile apps and offline sync, team members have access to materials wherever they are and regardless of internet connectivity.

When integrated with Salesforce, WorkSpace folders are now automatically created and shared with others involved on each Salesforce opportunity along with the most relevant content—both internal and external-facing—centralising content collection and collaboration efforts right within Salesforce.

“Customers looking to derive more value out of their Salesforce investment rely on our deep integration with the CRM leader to ensure that they can wield the full power of Seismic alongside every opportunity,” said Winter. “We’re now taking that integration a step further by using Salesforce data to streamline what has traditionally been a manual and time-intensive process for sales teams: ensuring that the right people are always providing feedback on essential content such as presentations prior to important interactions with buyers.”

Announced in April 2016, Seismic WorkSpace has quickly become one of the most popular and acclaimed features within Seismic. Thus far in 2017, Seismic WorkSpace has won a Gold Stevie Award for Best Collaboration Solution, was named Best Document Management Tool in the 2017 WealthMangement.com Industry Awards, and was a finalist for Best B2B Productivity Tool in the 2017 MITX Awards.

Please login with linkedin to comment

Seismic

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

Recommended

by B&T Magazine

B&T Magazine