“See My Willy!” Everyday Folk Star In Witty New Gym Campaign

“See My Willy!” Everyday Folk Star In Witty New Gym Campaign

Gym ads are typically the domain of genetically blessed supermodels and ab-honed Adonises, which makes a new campaign for UK fitness chain The Gym all the more refreshing.

The ad, titled “So I can”, is the work of independent agency Who Wot Why and features everyday folk and the reasons they’ve chosen to get fit.

Among the well-meaning lines there’s “live to hundred”, “be more confident” and B&T’s favourite, “see my willy”.

The spot also features British powerlifter Syeda Bukhari, who works out in her hijab, and Felicia Cantone, a cancer sufferer who exercises to “fight the fight”.

Get motivated and check out the fun spot below:

 




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The Gym Who Wot Why

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