Employee satisfaction and retention can significantly affect a company’s bottom line, productivity, and future success, and Qualtrics’ Bill McMurray (pictured below), employee engagement programs can help as long as companies focus on company-wide adoption and executive buy-in.
Research by PwC has shown engaged employees are 87 per cent less likely to leave an organisation. The total cost of replacing an employee can be up to 213 per cent of their annual salary, according to the Centre for American Progress. This demonstrates the value of having employee engagement programs in place, but to make them work, it must be a company-wide initiative with executive buy-in.
Qualtrics has identified how to demonstrate the value of employee engagement initiatives for each stakeholder in the organisation:
Attaining company-wide commitment for an employee engagement program begins at the top, and it’s essential to have a committed executive sponsor to maintain any concerted initiative.
Presenting the value to senior leadership in a clearly defined manner, with a summary of potential action items and direct ties to the company’s bottom line, may assist program drivers in getting buy-in from their company’s executive team.
People managers are critical because they can drive change with direct reports, often more effectively than more senior executives. However, one of the biggest challenges for companies is getting people managers to feel involved in and act on employee engagement data and initiatives.
To get buy-in from people managers, drivers of the employee engagement program should focus less on the financial impact and demonstrate how engagement and pulse data can be used to drive continuous change and action within their teams.
Managers have responsibilities to both individual employees and the overall financial goals. Clearly communicating company vision, goals, and important metrics will attract people managers to become involved in the engagement program, especially if they have a very clear view of the metrics and progress through live dashboards.
If an engagement initiative begins but does not succeed, engagement rates among employees may fall lower than they were before the unfinished initiative started. To succeed at creating real change, program drivers need to build trust so employees know their candid and open feedback will actually make a difference. To build this trust, open communication is critical. An annual company-wide survey once a year, while important, will no longer cut it. Businesses must have multiple channels for employees to provide feedback throughout the year and must communicate their action plans addressing this feedback in almost real-time. Best practice is to provide a feedback channel across every stage of the employee life cycle, being interviews, on-boarding, training and development, through to departure. It is important to never take your finger off the pulse and more importantly, communicate and act on the feedback you receive.
Drivers of the employee engagement program need to choose a communication method that works best for their company’s culture and employees. When setting the program’s strategy and beginning to collect employee engagement feedback, program drivers need to remember to provide ongoing training for each group involved to keep information flowing and to stay focused on keeping the program sustainable.
Once the results of the engagement or pulse surveys are published, program drivers must share the results, including recommending actions that managers and leaders should take as a result of the data. Program drivers need to keep in mind that some engagement data may be sensitive so sharing the dashboard with all employees isn’t necessarily appropriate. However, by communicating action plans and measuring their success with pulse surveys, employees will recognise the value of an engagement program.
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]
Agency Digitas ANZ has developed its own unique brew of beer, galvanizing the team to channel its expertise in data, technology, digital media and creative. The brainchild of senior creative at Digitas, Nick Duron – Digitas’ ‘Unicorn Punch’ comes in alcoholic and non-alcoholic varieties and was created as a means of making Australian and New […]
As Australia prepares to hit its 70 per cent nationwide double vaccination milestone, a new study from Afterpay reveals how Gen Z and Millennials are ready to Press Play on their lives, after 9 in 10 (88 per cent) missed key life events through lockdowns. From hitting restaurants, cafés and pubs and jetting off overseas, […]
New data from Hootsuite and We Are Social reveals that as of June, social media user numbers have jumped by 13 per cent since the same time last year, with the latest data showing an increase of more than half a billion users in just 12 months. The Digital 2021: July Global Statshot report revealed key findings […]
Producers Rodney Rigby and Junkyard Dog Productions have announced that the worldwide smash hit, Tony and Olivier award-winning musical COME FROM AWAY, has reopened at the Capitol Theatre in Sydney. The pandemic led to all theatre shows closing curtains in Sydney, however, with vaccinations rates soaring and restrictions easing, the theatre is back and Sydney […]
Former PMs, high-ranking politicians and climate experts blow the whistle on how Australia became an international climate change pariah in the new Guardian Australia podcast series, Australia v the climate. Guardian Australia will release a special investigative podcast series ahead of the Cop26 global climate summit, scrutinising Australia’s role in the climate crisis over more […]
TBWA\Sydney Group has announced two new key promotions of Nitsa Lotus to chief growth officer and Tanya Vragalis to managing director. In her new role, Lotus will be focused on leading growth initiatives and innovation across each of the agencies within the TBWA\Sydney Group – TBWA, Eleven, Fleishman Hillard, Fabric and Bolt – as well […]
The beauty industry needs to reflect greater diversity both in front and behind the camera, as consumers increasingly align with brands that share their values, according to a panel of leading experts speaking at Are Media’s latest insight series TRENDtalks: Beauty. Hosted by leading Australian beauty expert and presenter Michael Brown, TRENDtalks: Beauty also highlighted […]
Findings from the latest Podsights Benchmark Australian Report shows ARN’s iHeartPodcast Network is a market leader in advertising effectiveness and continues to perform well above global benchmarks. Through its partnership with Podsights, ARN is setting the standard for podcast advertising measurement, providing commercial partners with data-led insights to ensure maximum engagement and conversion with iHeartPodcast […]
Advertising revenue for metropolitan commercial radio stations reached $53.149 million in September, reflecting a year on year rise of 12.7 per cent, according to data compiled by Milton Data and released by industry body Commercial Radio Australia (CRA). September quarter ad revenue totalled $151.373 million, up 16.1 per cent from the corresponding period a year […]
GAMURS Group, the esports and entertainment media network that reaches more than 100 million passionate gamers globally per month, has announced the appointment of Alex Walker as its vice president of content for the Asia Pacific region. Walker joins GAMURS after more than six years at Allure Media and Nine’s Pedestrian Group, where he was […]