Search Optics Accelerates Growth In Australia & NZ

Search Optics Accelerates Growth In Australia & NZ
SHARE
THIS



Search Optics, a leading global digital marketing provider with a specialisation in automotive, has announced it is making further investment in the APAC region, following strong growth in Australia and New Zealand in the past 12 months.

Effective immediately, Search Optics has appointed both Mark Kebblewhite as the Managing Director for Asia Pacific (APAC) and Matt Lanzarone as the Director of OEM Business Development (APAC). Mark will be at the helm, leading Search Optics’ local expansion in APAC, including Australia and New Zealand, and will continue Search Optics’ commitment to delivering best-of-class digital strategies for new and existing clients.

Matt Lanzarone

Matt Lanzarone

Mark-Kebblewhite

Mark Kebblewhite

“With a strong track record in the automotive sector, Mark will be integral as we expand our share of market in the APAC region,” said David Ponn, CEO, Search Optics. “He brings fresh energy and innovation to this role, and is already having a valuable impact on our business. We are excited to have him on board.”

Mark has more than 20 years’ experience in the automotive sector, across both retail and OEM environments, including General Manager and Director positions at Volvo, Audi and Hyundai. He has experience spanning digital marketing, cloud and software technology.

“I’m thrilled to be joining Search Optics to support its growth ambitions in Australia and Asia Pacific; a region earmarked as a key part of the business’ internationalisation strategy,” Mark says.

“The retail world is changing; digital and mobile have already begun to fundamentally evolve the experience of researching and purchasing a car. As competition increases and the purchase journey becomes more complex, OEMs and dealers can no longer wait for people to find them – they need to seek out people. Search Optics provides a complete digital solution to do just that.”

Matt Lanzarone also joins the APAC team, supporting Mark in growing the Search Optics business in the APAC region.

With a global portfolio that includes most of the world’s automotive OEMs, Search Optics seeks to also expand its growing local client roster through the roll-out of new and innovative product offerings.

Search Optics’ products and services include search engine optimisation, search engine marketing, programmatic media, social media marketing, website platform technology and proprietary digital marketing analytics tool, Uptracs.

Please login with linkedin to comment

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine