Sydney-based independent digital marketing agency Search Insights has been appointed to handle full-service digital marketing for men’s clothing company The Academy Brand.
The account was won following a competitive pitch against two other agencies. Billings are undisclosed and there has been no incumbent on the business.
Search Insights will undertake strategy, data science, SEO, paid search advertising, paid social media advertising, display and re-marketing, and email marketing for the brand.
Bec Clark, e-commerce manager at The Academy Brand, said: “We’re excited to be partnering with Search Insights, as we believe in their ability to elevate the brand to the next level within the digital landscape.
“The extraction of insightful data within the initial workshops has already been invaluable and will assist in our journey to create the ultimate customer experience.”
Tom Box, account director at Search Insights, said: “We’re incredibly proud to be working with The Academy Brand and being able to help drive their mission and focus on clean, classic designs through a more robust digital strategy.
“Our Data Science project and strategic work have laid the foundations of growth which we are very much looking forward to taking to a broader audience and bringing this to life.”