British pop singer and Aussie The Voice judge, Seal, has starred in an ad for Discovery’s new Shark Week promo in the US where he gets eaten alive by a monster CGI shark.
Seal is seen serenading fans on a jetty with his hit Kiss From A Rose before becoming the huge great white’s lunch. The ad finishes with the tag, “It’s still a bad week to be a seal”. Check out the ad below:
The ad is the work of Los Angeles creative agency AV Squad with additional 3-D modelling from The Important Looking Pirates.
The 54-year-old Seal is, of course, is alive and well and presently a judge on Nine’s The Voice for a rumoured appearance fee in the millions.
Independent performance agency, Next&Co, has revealed its plans to extend its operation across the pacific ocean to the United States. The Melbourne-based agency specialises in strategy, media buying, creative and tech and has been servicing global clients for over a decade, with plans for its first international office coming into fruition. Next&Co’s platform, Prometheus, is […]
Quest Apartment Hotel announced a two-year deal with the Cronulla Sharks NRL Club, motivated by the critical work of the ‘Sharks Have Heart’ program in championing inclusivity. As official community partner the Quest group have vowed to incorporate the Sharks initiative for inclusivity into their practises, landing them advertising space on the Cronulla Sharks jersey […]
In this Op-Ed, Dave Jensen (pictured below), co-founder and partner at Connecting Plots, unpacks why it’s time to reignite the flames of persuasion and craftsmanship in advertising for longevity rather than the quick fix. On a bleak, chilly and rain-soaked morning in late 2024, a funeral service is being held in a cemetery somewhere on […]
PubMatic has announced its partnership with Vevo, the world’s leading music video network. The collaboration will allow for an accelerated phase of programmatic CTV growth for Vevo, allowing advertisers to drive scaled reach across its premium library. Vevo’s global network spans more than 800,000 videos, boasting a total monthly average of 25 billion views. Partnering […]
AIA Australia has unveiled its new brand campaign, encouraging Australians to go ‘all in on something’ in an extension of its successful ‘All or Something’ brand platform. The new campaign comes as AIA Australia this year celebrates the 10-year anniversary of its science backed health and wellbeing program, AIA Vitality. The campaign sees AIA continue […]
Heckler has announced the appointment of award-winning creative director Piotr Stopniak. With a celebrated career in motion graphics and design, Stopniak has enjoyed success in his field, first establishing studio Toby & Pete with friend Toby Pike back in 2009. Starting with typography design and moving into interactive and installation work led Stopniak into show […]
Established industry leader in the Australian marketing and communications space, Elevate Communication has added experienced news executive Tash Jobson (lead image) to its already impressive team of practitioners. Jobson joins Elevate as a media specialist after more than two decades as a journalist and editorial leader, most recently as head of news operations at Southern […]
Keeping it in Sydney today! The Sydney Swans have had a tough few years, experiencing a devastating loss in the 2022 Grand Final and tumbling out of the finals in the first elimination game in 2023. Welcome back to B&T’s Spotlight on Sponsors series, where we unpack all the major sponsorship news from each NRL and AFL team in the lead-up […]
The Sydney Roosters have not missed a finals series since 2016 and even secured consecutive premierships in 2018 and 2019. With some of the most recognisable and renowned players in the league, Roosters fans are sure the team has what it takes to make it to the final game in 2024. Welcome back to B&T’s Spotlight […]
Apple has warned that the eSafety Commissioner’s proposed standards to tackle online child abuse would threaten user privacy and turn private companies into “arms of the state” by forcing them to comb through private user communications. The tech giant said that child exploitation is “abhorrent” but that it had serious concerns over the proposed new […]