Digital marketing agency, Scorch iProspect, has ramped up its Australian leadership team with the promotion of Scott Abbott and Morgan Rees to the newly created roles of general manager and head of dlient partnerships.

Since joining Scorch as head of digital from iProspect London in 2018, Abbott has been instrumental in the development and growth of Scorch’s digital product in Australia.

As GM, he will oversee the local and international Scorch business as well as Scorch’s proprietary media optimisation engine, Kingston.

Rees has a long history with Scorch, having held a series of senior positions in the business over the past decade.

Rees’ leadership has driven innovation and growth for the business, while fostering valuable relationships with key client partners.

He will continue to shape and drive business strategy to navigate Scorch’s direction into the future.

Terence Hooi, Scorch iProspect CEO and founder, said: “Scott and Morgan possess deep understanding of the digital economy. They have consistently delivered creative and highly intelligent solutions, and demonstrated leadership and commitment to our clients and staff over their tenures.”

Scott Abbott, GM Scorch iProspect added: “Now, more than ever, brands and advertisers are seeking holistic digital and creative solutions that can be executed efficiently, effectively and with scale and agility.

“Our combination of proprietary technology, performance heritage and creative capabilities are a unique and powerful proposition. It’s with a great sense of excitement I look to the future as our progressive and innovative business continues to evolve.”