ScoMo Rules Out $80M Vaccine Ad Spend, As Hilarious ‘Give The Prick A Go’ Spoof Ad Strikes A Chord

ScoMo Rules Out $80M Vaccine Ad Spend, As Hilarious ‘Give The Prick A Go’ Spoof Ad Strikes A Chord
SHARE
THIS



Pressure is building on the Federal Government to invest in an advertising blitz encouraging Australians to get the COVID-19 vaccine,

The government has already spent $40 million on a nationwide campaign which kicked off earlier this year, with the focus on reaffirm the safety of vaccines and providing information on how the vaccine will be rolled out.

In a press conference on Thursday, Prime Minister Scott Morrison was asked if the government should up its ad spend to $80 million.

Morrison suggested that there is no point in advertising the vaccine to younger Australians, who are not yet eligible to receive the jab.

“You have got to make sure you are going to manage the vaccines being available when you’re actually talking to people about when it’s their turn,” Morrison said.

“We are talking to those who are eligible for the vaccine at the moment, which is over 50s and particularly those who are over 70.”

With the supply of the Pfizer vaccine, which is set to be offered to people under 50, still an issue, Morrison said an advertising campaign  “does not bring the Pfizer vaccines here any sooner”.

Morrison confirmed that 3 million doses of COVID-19 vaccines have so far been administered.

While current vaccine ads have been very focused on promoting facts, the government hinted at upcoming changes, particularly with more young people becoming eligible for the jab.

“The campaign will further evolve as required as other groups become eligible and a different type or style of messaging is required,” the government told ABC News.

Singapore made global headlines earlier this month when it launches a catchy disco song encouraging civilians to ‘Get your shot, Steady Pom Pi Pi’ (which means stay calm).

Whether or not the Australian government goes the musical route remains to be seen, however, comedian Charlie Pickering and his ABC program The Weekly has unveieled a hilarious spoof ad telling Aussies to “give the prick a go”.

You can see it here.

 

Please login with linkedin to comment

charlie pickering covid-19 Scott Morrison vaccine

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]