B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Cannes Lions
  • Anthony Albanese
  • Federal Election
  • Thinkerbell
  • NRL
  • State of Origin
  • B&T Women in Media
  • AI
  • Spotlight on Sponsors
  • ARN
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Schweppes Launches What Appears To Be Cordial For Adults
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Schweppes Launches What Appears To Be Cordial For Adults
Marketing

Schweppes Launches What Appears To Be Cordial For Adults

Staff Writers
Published on: 11th May 2015 at 10:34 AM
Staff Writers
Share
2 Min Read
SHARE

Schweppes Australia has announced it is launching a new product known as “liquid water enhancers” which appear to be little more than a cordial for adults.

Liquid water enhancers are concentrated flavours, in an easy to use format that can be mixed to make water more interesting. In the US the category has rapidly grown to be worth over $400million in less than three years.

Schweppes ran a trial in South Australia over the summer which has proven the opportunity for this innovative format in Australia. Schweppes is creating the category by launching a product range under the Cottee’s brand called Squirt, and another new range called Lqd+.

LQDPlus-Glass-Bottles-FrontOn-NewDesign-LR

As creative partners on Schweppes cordial and water brands, Asprey Creative was asked to develop the brand and packaging and other supporting collateral for Cottee’s Squirt and Lqd+.

The products come in a pocket-sized, tactile format and allows consumers to “customise” their drinks on the go by adding flavour to water whenever they want. A suite of three popular flavours are featured across both brands.

With Schweppes, Asprey Creative developed distinctive brand platforms for Cottee’s Squirt and Lqd+ including brand development and extension onto packaging and in-store collateral.

Ellie Vince, head of innovation at Schweppes says, “Innovation that taps into a real consumer need and has the potential to alter consumer behaviour doesn’t come along often, so I’m genuinely excited about the brands we’ve created in this new space in partnership with Asprey Creative. Lqd+ and Cottee’s Squirt have the potential to fundamentally change the way people consume beverages, tapping into two key trends – customisation and convenience, whilst appealing to different segments of the market.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Business Privacy, Don Draper
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

ActewAGL Appoints AFFINITY As Its Full-Service Agency
24/06/2025
David Hovenden On B&T’s Women In Media In The Australian
24/06/2025
“That Night Nearly Destroyed Me, But It Also Lit A Fire Inside”: What UnLTD’s Adland Bail Out Taught Me About Justice, Hope & Shame
24/06/2025
Vale Dominic Proctor, A Giant Of Adland Who Set Up Mindshare & Transformed The Industry 
24/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?