Schweppes Launches What Appears To Be Cordial For Adults

Schweppes Launches What Appears To Be Cordial For Adults
SHARE
THIS



Schweppes Australia has announced it is launching a new product known as “liquid water enhancers” which appear to be little more than a cordial for adults.

Liquid water enhancers are concentrated flavours, in an easy to use format that can be mixed to make water more interesting. In the US the category has rapidly grown to be worth over $400million in less than three years.

Schweppes ran a trial in South Australia over the summer which has proven the opportunity for this innovative format in Australia. Schweppes is creating the category by launching a product range under the Cottee’s brand called Squirt, and another new range called Lqd+.

LQDPlus-Glass-Bottles-FrontOn-NewDesign-LR

As creative partners on Schweppes cordial and water brands, Asprey Creative was asked to develop the brand and packaging and other supporting collateral for Cottee’s Squirt and Lqd+.

The products come in a pocket-sized, tactile format and allows consumers to “customise” their drinks on the go by adding flavour to water whenever they want. A suite of three popular flavours are featured across both brands.

With Schweppes, Asprey Creative developed distinctive brand platforms for Cottee’s Squirt and Lqd+ including brand development and extension onto packaging and in-store collateral.

Ellie Vince, head of innovation at Schweppes says, “Innovation that taps into a real consumer need and has the potential to alter consumer behaviour doesn’t come along often, so I’m genuinely excited about the brands we’ve created in this new space in partnership with Asprey Creative. Lqd+ and Cottee’s Squirt have the potential to fundamentally change the way people consume beverages, tapping into two key trends – customisation and convenience, whilst appealing to different segments of the market.”

Please login with linkedin to comment

Business Privacy Don Draper

Latest News

WPP AUNZ Launches Secrets & Lies Podcast Series
  • Advertising

WPP AUNZ Launches Secrets & Lies Podcast Series

WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured).  The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]

Playing
  • Technology

Google Presses Play On Programmatic Audio

If CV-19's given us anything, it's more podcasts than you could listen to in 1000 lifetimes. Monetise yours with this.

by B&T Magazine

B&T Magazine
Melbourne, Australia - July 26, 2018: Homeless man sits in front of Westpac bank in Melbourne Australia
  • Technology

Westpac Group Partners With Verizon Media DSP For Omnichannel Solution

Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]

Adobe Analytics Adds Mobile App
  • Technology

Adobe Analytics Adds Mobile App

If there's anything to be said about the Adobe company, it doesn't sit on it laurels. Discover its latest gizmo here.

Nova Cuts 70 Employees Amid Pandemic
  • Media

Nova Cuts 70 Employees Amid Pandemic

All B&T will say here is, whoever decided having Szechuan bat for dinner was a good idea has a LOT to answer for.

by B&T Magazine

B&T Magazine
Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure
  • Media

Major Stars Including Kerri-Anne Kennerley & Tim Bailey To Go As 10 Announces Major Restructure

Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]

by B&T Magazine

B&T Magazine
How To Get Out Of A Cashflow Crisis
  • Opinion

How To Get Out Of A Cashflow Crisis

Here's top tips on getting out of a cashflow crisis that don't include robbing the kids' moneyboxes or a 7-Eleven store.